{"id":7913,"date":"2019-02-20T21:00:23","date_gmt":"2019-02-21T00:00:23","guid":{"rendered":"https:\/\/newhotel.inundaserver.com.br\/https-newhotel-com-br-5-dicas-atrair-hospedes-geracao-y-e-z-para-hotel\/"},"modified":"2023-08-18T17:42:12","modified_gmt":"2023-08-18T20:42:12","slug":"5-dicas-atrair-hospedes-geracao-y-e-z-para-hotel","status":"publish","type":"post","link":"https:\/\/newhotel.com\/br\/blog\/5-dicas-atrair-hospedes-geracao-y-e-z-para-hotel\/","title":{"rendered":"5 dicas para atrair h\u00f3spedes da Gera\u00e7\u00e3o Y e Z para o seu hotel"},"content":{"rendered":"<h2><span style=\"font-weight: 400; color: #d51a68;\">Saiba como o hotel pode se aproximar das gera\u00e7\u00f5es y e z com boas pr\u00e1ticas voltadas para \u00a0a experi\u00eancia do cliente. Veja como atrair mais h\u00f3spedes!<\/span><!--more--><\/h2>\n<p><span style=\"font-weight: 400;\">Sem d\u00favida, todas as gera\u00e7\u00f5es repetem certos h\u00e1bitos e comportamentos das anteriores. Por\u00e9m, ao mesmo tempo, cada uma tem suas particularidades. Basta analisar o atual cen\u00e1rio e as gera\u00e7\u00f5es Y e Z , que representam, respectivamente, <\/span><b>os <\/b><b><i>millennials<\/i><\/b><b> e os nativos digitais.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ambas as gera\u00e7\u00f5es s\u00e3o marcadas por:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Intenso contato com a tecnologia;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mudan\u00e7as no comportamento de consumo;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Novas rela\u00e7\u00f5es sociais por meio da internet;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Protagonismo na rela\u00e7\u00e3o entre consumidor e empresa.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Na hotelaria e no turismo em geral, ficam cada vez mais evidentes <\/span><a href=\"https:\/\/www.forbes.com\/sites\/jefffromm\/2018\/09\/05\/transitioning-travel-to-the-millennial-market\/#5764ed3219e2\"><span style=\"font-weight: 400;\">as mudan\u00e7as no p\u00fablico<\/span><\/a><span style=\"font-weight: 400;\">. Tanto <\/span><i><span style=\"font-weight: 400;\">baby boomers <\/span><\/i><span style=\"font-weight: 400;\">quanto pertencentes \u00e0 gera\u00e7\u00e3o X est\u00e3o reduzindo seu consumo neste nicho. Enquanto os <\/span><i><span style=\"font-weight: 400;\">millennials <\/span><\/i><span style=\"font-weight: 400;\">est\u00e3o tomando <\/span><a href=\"https:\/\/www.travelagentcentral.com\/running-your-business\/stats-1-3-millennials-to-spend-5k-or-more-summer-vacation\"><span style=\"font-weight: 400;\">a maior fatia deste mercado<\/span><\/a><span style=\"font-weight: 400;\"> e movimentando mais dinheiro, seja em viagens de lazer <\/span><a href=\"https:\/\/www.amexglobalbusinesstravel.com\/the-atlas\/millennial-business-travel-trends\/\"><span style=\"font-weight: 400;\">quanto viagens \u00e0 trabalho<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os hot\u00e9is precisam compreender essa movimenta\u00e7\u00e3o geracional, principalmente aqueles que durante muito tempo focaram na recep\u00e7\u00e3o de turistas mais velhos. A realidade est\u00e1 mudando, as pessoas est\u00e3o se inserindo com mais qualifica\u00e7\u00e3o no mercado ainda jovens, ganhando mais dinheiro e prezando pela sua independ\u00eancia. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tudo isso reflete no mercado do turismo, afinal, mais jovens economicamente ativos significa mais p\u00fablico alvo para o mercado de hospitalidade. Cabe aos hot\u00e9is analisarem esse movimento e se preparar para atrair mais h\u00f3spedes das gera\u00e7\u00f5es y e z. Eles est\u00e3o atentos \u00e0s novidades e sabem reconhecer boas experi\u00eancias de consumo. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Portanto, \u00e9 preciso analisar muito bem as formas de atua\u00e7\u00e3o junto a este p\u00fablico, que v\u00ea o atendimento e a <\/span><a href=\"https:\/\/www.newhotel.com.br\/blog\/software-local-nuvem\/\"><span style=\"font-weight: 400;\">tecnologia como diferenciais<\/span><\/a><span style=\"font-weight: 400;\"> para sua experi\u00eancia. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quer saber mais? Ent\u00e3o, confira 5 dicas que separamos para seu neg\u00f3cio atrair mais h\u00f3spedes das novas gera\u00e7\u00f5es!<\/span><\/p>\n<h2><span style=\"font-weight: 400; color: #d51a68;\">5 dicas para atrair mais h\u00f3spedes das gera\u00e7\u00f5es y e z<\/span><\/h2>\n<h3><span style=\"font-weight: 400; color: #d51a68;\">1. Otimize os canais de reservas on-line<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">N\u00e3o adianta apostar na central de reservas e no balc\u00e3o. N\u00e3o \u00e9 por este caminho que os <\/span><i><span style=\"font-weight: 400;\">millennials <\/span><\/i><span style=\"font-weight: 400;\">e os nativos digitais v\u00e3o chegar at\u00e9 o seu hotel. <\/span><b>As gera\u00e7\u00f5es mais novas aprenderam a comprar na internet<\/b><span style=\"font-weight: 400;\"> e confiam na web como um \u00f3timo <\/span><i><span style=\"font-weight: 400;\">marketplace<\/span><\/i><span style=\"font-weight: 400;\">, sempre aberto e pr\u00e1tico. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A prefer\u00eancia pelas compras online justifica os <\/span><b>enormes esfor\u00e7os de marketing digital e publicidade<\/b><span style=\"font-weight: 400;\"> que as grandes redes e OTAs fazem para atrair h\u00f3spedes. Eles estudaram e analisaram o mercado da hotelaria, chegando \u00e0 conclus\u00e3o que a melhor forma de vender atualmente \u00e9 focando na internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Um hotel pode se municiar na web e manter-se competitivo. Para isso, basta estar presente nas OTAs, parceiras ineg\u00e1veis de qualquer empreendimento hoteleiro, e investir em seu pr\u00f3prio motor de reservas por meio do site. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">E n\u00e3o se esque\u00e7a: vender na internet significa vender na palma da m\u00e3o. Portanto, todo o seu site de vendas e motor de reservam <\/span><b>tem a obriga\u00e7\u00e3o<\/b> <b>de serem responsivos<\/b><span style=\"font-weight: 400;\">, ou seja, capazes de se adaptar \u00e0s telas dos dispositivos m\u00f3veis. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mais de <\/span><a href=\"https:\/\/web.iceportal.com\/8-statistics-millennial-travel-trends\/\"><span style=\"font-weight: 400;\">45% dos millennials<\/span><\/a><span style=\"font-weight: 400;\"> pesquisaram e reservaram suas di\u00e1rias usando um smartphone ou tablet. Sendo que 86% desse p\u00fablico confessa extrema frustra\u00e7\u00e3o com experi\u00eancias mobile que sejam ruins.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para impactar esse mercado e atrair mais h\u00f3spedes, \u00e9 fundamental ter infraestrutura para vender online e disponibilizar o recurso de vendas (com qualidade) via celular ou tablet. <\/span><\/p>\n<h3><span style=\"font-weight: 400; color: #d51a68;\">2. Estabele\u00e7a programas de fidelidade<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">O atendimento ao cliente foi ressignificado nos \u00faltimos anos para se adaptar \u00e0s novas prefer\u00eancias de consumo das gera\u00e7\u00f5es que est\u00e3o se tornando economicamente ativas. Os <\/span><i><span style=\"font-weight: 400;\">millennials <\/span><\/i><span style=\"font-weight: 400;\">prezam por uma <\/span><b>comunica\u00e7\u00e3o e relacionamento positivo com as marcas <\/b><span style=\"font-weight: 400;\">que consomem, contudo, esperam algum tipo de \u201ctroca\u201d por essa lealdade.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9 aqui que os <\/span><b>programas de fidelidade<\/b><span style=\"font-weight: 400;\"> se inserem como uma op\u00e7\u00e3o para manter o relacionamento ativo com os clientes. Eles fomentam consumo e estreitam la\u00e7os que podem durar anos, caso a empresa tenha consci\u00eancia da import\u00e2ncia de nutrir um bom relacionamento com seus clientes. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aqui o foco tamb\u00e9m \u00e9 a melhoria da experi\u00eancia, por\u00e9m, por meio de benef\u00edcios. Cabe aos hot\u00e9is estudar essa possibilidade e desenvolver os <\/span><b>melhores planos de fidelidade <\/b><span style=\"font-weight: 400;\">para que essa iniciativa seja capaz atrair h\u00f3spedes, reter consumidores e otimizar os resultados. <\/span><\/p>\n<h3><span style=\"font-weight: 400; color: #d51a68;\">3. Adaptar o atendimento ao cliente e as vendas para h\u00f3spedes individuais<\/span><\/h3>\n<p><a href=\"https:\/\/www.travelagentcentral.com\/running-your-business\/stats-25-millennials-plan-solo-trip-within-next-2-years\"><span style=\"font-weight: 400;\">Cerca de 25% dos <\/span><i><span style=\"font-weight: 400;\">millennials <\/span><\/i><span style=\"font-weight: 400;\">consultados pela Travel Agency Central<\/span><\/a><span style=\"font-weight: 400;\"> afirmaram que pretendem fazer viagens sozinhos nos pr\u00f3ximos anos. Isso representa mais uma mudan\u00e7a significativa no mercado: <\/span><b>as pessoas est\u00e3o encarando cada vez mais o desafio de viajar desacompanhadas.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pode parecer algo diferente do que voc\u00ea est\u00e1 acostumado, afinal, turismo sempre foi sin\u00f4nimo de divers\u00e3o em grupo ou fam\u00edlia. A realidade \u00e9 que os jovens est\u00e3o buscando <\/span><b>experi\u00eancias de viagem mais \u201cintrospectivas\u201d e aventureiras<\/b><span style=\"font-weight: 400;\">, e os hot\u00e9is precisam se adaptar a este novo movimento. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A sa\u00edda \u00e9 adaptar o atendimento ao cliente para que ele seja ainda mais eficaz e confortante para quem viaja sozinho, e criar planos de vendas para h\u00f3spedes individuais. Por exemplo:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Descontos;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quartos simples com tarifas econ\u00f4micas;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Regras para programas de fidelidade que beneficiem as pessoas que viajam solo.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400; color: #d51a68;\">4. Invista no p\u00f3s-venda<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">O p\u00f3s-venda \u00e9 fundamental e se apresenta como um excelente term\u00f4metro para analisar a experi\u00eancia dos seus clientes junto ao hotel. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\u00e7\u00f5es de p\u00f3s-venda s\u00e3o essenciais para fortalecer os la\u00e7os com uma gera\u00e7\u00e3o que<\/span><b> adora divulgar suas aventuras na internet<\/b><span style=\"font-weight: 400;\"> e que usa de forma intensiva sites de avalia\u00e7\u00e3o hoteleira, como o TripAdvisor. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortalecer a experi\u00eancia antes, durante e depois da hospedagem \u00e9 importante para otimizar o relacionamento com os consumidores e criar um <a href=\"https:\/\/www.idealmarketing.com.br\/blog\/fluxo-de-nutricao\/\">fluxo de nutri\u00e7\u00e3o<\/a> com estrat\u00e9gias de <\/span><i><span style=\"font-weight: 400;\">inbound marketing<\/span><\/i><span style=\"font-weight: 400;\">, que s\u00e3o \u00f3timas para reter e fidelizar os h\u00f3spedes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outra vantagem \u00e9 encantar o cliente com um p\u00f3s venda excelente e fazer dele um porta voz da sua marca para outras pessoas, o que ajudar\u00e1 a atrair mais h\u00f3spedes.<\/span><\/p>\n<h3><span style=\"color: #d51a68;\"><span style=\"font-weight: 400;\">5. <\/span><i><span style=\"font-weight: 400;\">Branding <\/span><\/i><span style=\"font-weight: 400;\">\u00e9 fundamental com as gera\u00e7\u00f5es y e z, e as redes sociais podem auxiliar<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lembra que falamos sobre a tend\u00eancia dos h\u00f3spedes mais jovens em compartilhar suas aventuras? Isso significa postar fotos no Instagram, marcar a localiza\u00e7\u00e3o e, em muitos casos, at\u00e9 mesmo <\/span><b>mencionar o hotel <\/b><span style=\"font-weight: 400;\">em que est\u00e3o hospedados. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essa tend\u00eancia de compartilhamento da vida veio para ficar, e cabe aos hot\u00e9is entender que esse tipo de movimenta\u00e7\u00e3o gera <\/span><i><span style=\"font-weight: 400;\">buzz<\/span><\/i><span style=\"font-weight: 400;\"> para a marca.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Um hotel precisa ter perfil nas redes sociais, monitorar postagens relacionadas ao seu nome e utilizar conte\u00fado produzido pelos h\u00f3spedes para fomentar o <\/span><i><span style=\"font-weight: 400;\">branding.<\/span><\/i><span style=\"font-weight: 400;\"> Isso auxilia a expandir a visibilidade do empreendimento e apresentar para mais jovens suas instala\u00e7\u00f5es e a chance de um h\u00f3spede usufruir delas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e3o se pensa mais estrat\u00e9gia de marketing para nenhuma empresa sem levar em considera\u00e7\u00e3o as redes sociais. Contudo, o hotel se beneficia desse comportamento de compartilhamento de informa\u00e7\u00f5es e <\/span><b>pode agregar muito conte\u00fado apenas monitorando as postagens de h\u00f3spedes<\/b><span style=\"font-weight: 400;\"> e mesclando com conte\u00fados pr\u00f3prios. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Foco digital, qualidade de atendimento, esfor\u00e7os de comunica\u00e7\u00e3o e presen\u00e7a nas redes sociais. Essas s\u00e3o as principais armas que os hot\u00e9is t\u00eam em m\u00e3os para agradar \u00e0 nova gera\u00e7\u00e3o de viajantes, atrair mais h\u00f3spedes e fidelizar esse p\u00fablico.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vale lembrar que a gera\u00e7\u00e3o X e os <\/span><i><span style=\"font-weight: 400;\">baby boomers<\/span><\/i><span style=\"font-weight: 400;\"> ainda s\u00e3o consumidores ativos do mercado de hospitalidade, e eles demandam a sua aten\u00e7\u00e3o. Contudo, at\u00e9 mesmo as gera\u00e7\u00f5es anteriores est\u00e3o fazendo esfor\u00e7os para acompanhar as inova\u00e7\u00f5es trazidas pela tecnologia e a conectividade. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Um hotel, seja ele de qual gera\u00e7\u00e3o for, precisa se adaptar e manter uma mentalidade focada nas novas gera\u00e7\u00f5es que se inserem no mercado e que ir\u00e3o perdurar como consumidores durante muito tempo!<\/span><\/p>\n<div id=\"blog-16653070b72f16a53f4c\" role=\"main\"><\/div>\n<p><script type=\"text\/javascript\" src=\"https:\/\/d335luupugsy2.cloudfront.net\/js\/rdstation-forms\/stable\/rdstation-forms.min.js\"><\/script><br \/>\n<script type=\"text\/javascript\"><br \/>\n  new RDStationForms('blog-16653070b72f16a53f4c-html', 'UA-107127083-1').createForm();<br \/>\n<\/script><\/p>\n<div id=\"blog-16653070b72f16a53f4c\" role=\"main\"><\/div>\n<p><script type=\"text\/javascript\" src=\"https:\/\/d335luupugsy2.cloudfront.net\/js\/rdstation-forms\/stable\/rdstation-forms.min.js\"><\/script><br \/>\n<script type=\"text\/javascript\"><br \/>\n  new RDStationForms('blog-16653070b72f16a53f4c-html', 'UA-107127083-1').createForm();<br \/>\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saiba como o hotel pode se aproximar das gera\u00e7\u00f5es y e z com boas pr\u00e1ticas voltadas para \u00a0a experi\u00eancia do cliente. Veja como atrair mais h\u00f3spedes!<\/p>\n","protected":false},"author":1,"featured_media":7914,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[11],"tags":[171],"class_list":["post-7913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dicas","tag-atrair-hospedesdicas-de-hotelariageracao-ygeracao-zhospedagem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.7 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 dicas para atrair h\u00f3spedes da Gera\u00e7\u00e3o Y e Z para o seu hotel - Newhotel<\/title>\n<meta name=\"description\" content=\"Saiba como o hotel pode se aproximar das gera\u00e7\u00f5es y e z com boas pr\u00e1ticas voltadas para \u00a0a experi\u00eancia do cliente. 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