{"id":8227,"date":"2020-09-29T18:36:34","date_gmt":"2020-09-29T21:36:34","guid":{"rendered":"https:\/\/newhotel.inundaserver.com.br\/https-newhotel-com-br-inspire-os-viajantes-atraves-do-instagram\/"},"modified":"2023-08-18T16:55:31","modified_gmt":"2023-08-18T19:55:31","slug":"inspire-os-viajantes-atraves-do-instagram","status":"publish","type":"post","link":"https:\/\/newhotel.com\/br\/blog\/inspire-os-viajantes-atraves-do-instagram\/","title":{"rendered":"Inspire os viajantes atrav\u00e9s do Instagram"},"content":{"rendered":"

N\u00f3s j\u00e1 falamos aqui de algumas\u00a0estrat\u00e9gias de marketing para hot\u00e9is que voc\u00ea pode adotar. Entre elas, destacamos a presen\u00e7a nas redes sociais e, agora, vamos falar especificamente sobre como utilizar o Instagram nessa empreitada.<\/p>\n

Com aproximadamente\u00a0500 milh\u00f5es de contas ativas por m\u00eas<\/a>\u00a0\u2014 sendo 35 milh\u00f5es brasileiras \u2014, o Instagram \u00e9 a rede social perfeita para o marketing digital do seu hotel. Ou seja, \u00e9 uma oportunidade para a sua empresa aparecer e se posicionar com conte\u00fado de qualidade que encante e motive seu p\u00fablico a se hospedar com voc\u00ea.<\/p>\n

Com isso em mente, listamos a seguir algumas dicas de como utilizar o Instagram a favor do seu hotel e inspirar viajantes. Confira!<\/p>\n

Expanda a comunica\u00e7\u00e3o utilizando o stories<\/span><\/h3>\n

O stories \u00e9 uma forma de intera\u00e7\u00e3o do Instagram que permite postar v\u00eddeos e fotos personalizadas com emojis, textos e desenhos com o intuito de incentivar o usu\u00e1rio a compartilhar seus momentos. E ainda d\u00e1 pra fazer transmiss\u00f5es ao vivo, lives, reels e etc.<\/p>\n

Esses posts ficam no ar durante 24 horas e durante esse per\u00edodo s\u00e3o visualizados e comentados pelos seguidores do perfil.<\/p>\n

As pessoas s\u00e3o instigadas a conferir o conte\u00fado tempor\u00e1rio. Portanto, saiba aproveitar esse espa\u00e7o para atrair o interesse dos seus clientes, ou seja: utilize essa funcionalidade a seu favor!<\/p>\n

Promova as atra\u00e7\u00f5es da cidade<\/span><\/h3>\n

Divulgue atra\u00e7\u00f5es e atividades locais. Est\u00e1 acontecendo uma feira liter\u00e1ria? Alguma festa tradicional? Algum evento? Shows? Fale dos pontos tur\u00edsticos e cart\u00f5es-postais da cidade. Utilize o Instagram para promover essas atra\u00e7\u00f5es e trazer o p\u00fablico para sua cidade.<\/p>\n

Dessa forma, seu hotel se aproximar\u00e1 dos seus poss\u00edveis clientes. Ali\u00e1s, sua empresa ser\u00e1 a primeira que vir\u00e1 na mente deles na hora de escolher onde se hospedarem.<\/p>\n

Utilize o Instagram para dar dicas de viagem<\/span><\/h3>\n

Todo viajante adora ler sobre dicas de viagens. Ensine-os como arrumar a mala de forma eficiente, como planejar o or\u00e7amento para a viagem, como desenvolver um roteiro bacana\u2026 Tudo \u00e9 v\u00e1lido e bem-vindo!<\/p>\n

Divulgue essas dicas em seu Instagram com imagens de qualidade e que as contextualizem.<\/p>\n

Pense que esse tipo de conte\u00fado tornar\u00e1 sua marca refer\u00eancia no mercado, passando a imagem de autoridade no assunto e, com certeza, atrair\u00e1 mais viajantes que buscam se hospedar com quem entende de viagem e pode agregar valor para seu passeio.<\/p>\n

Divulgue as experi\u00eancias que seu hotel proporciona<\/span><\/h3>\n

Use o Instagram para apresentar as experi\u00eancias que seu cliente pode ter quando estiver hospedado com voc\u00ea. Fale mais do que apenas das caracter\u00edsticas das su\u00edtes: revele os benef\u00edcios de se hospedar ali.<\/p>\n

Fale da hidromassagem, da sauna, da culin\u00e1ria incr\u00edvel do restaurante, do\u00a0bom atendimento<\/a>, da fronha de cetim que n\u00e3o embara\u00e7a os cabelos, da piscina e dos eventos. Se o hotel for pet-friendly, poste a foto de um animalzinho descansando no seu hotel!<\/p>\n

Fale dos seus h\u00f3spedes<\/span><\/h3>\n

Nada torna um empreendimento mais humano do que quando ele fala de uma hist\u00f3ria humana. Compartilhe hist\u00f3rias e experi\u00eancias dos seus h\u00f3spedes.<\/p>\n

Uma mo\u00e7a foi pedida em casamento no seu hotel? Algu\u00e9m escolheu seu hotel para comemorar anivers\u00e1rio de nascimento ou casamento? Uma crian\u00e7a deu seus primeiros passos ou falou sua primeira palavra? Um grupo engra\u00e7ado de amigos est\u00e1 hospedado com voc\u00ea? Compartilhe!<\/p>\n

Outra ideia \u00e9 compartilhar no Instagram as fotos do estabelecimento ou da cidade tiradas pelos pr\u00f3prios clientes. Esses posts aumentam o engajamento com o p\u00fablico e atraem seguidores. Voc\u00ea pode at\u00e9 criar uma hashtag!<\/p>\n

Ofere\u00e7a promo\u00e7\u00f5es e descontos<\/span><\/h3>\n

Que tal incentivar seus clientes a postarem fotos do seu estabelecimento em troca de cupons de descontos e promo\u00e7\u00f5es especiais? Se o seu hotel disp\u00f5e de parcerias com com\u00e9rcios locais, ofere\u00e7a descontos em restaurantes, lojas, cinemas, teatros, shows e o que mais for poss\u00edvel.<\/p>\n

Aproveite ao m\u00e1ximo o potencial dessa rede social na hora de inspirar viajantes e gerar comunica\u00e7\u00e3o e engajamento com o seu p\u00fablico. Agora \u00e9 com voc\u00ea!<\/p>\n","protected":false},"excerpt":{"rendered":"

N\u00f3s j\u00e1 falamos aqui de algumas\u00a0estrat\u00e9gias de marketing para hot\u00e9is que voc\u00ea pode adotar. Entre elas, destacamos a presen\u00e7a nas redes sociais e, agora, vamos falar especificamente sobre como utilizar o Instagram nessa empreitada. Com aproximadamente\u00a0500 milh\u00f5es de contas ativas por m\u00eas\u00a0\u2014 sendo 35 milh\u00f5es brasileiras \u2014, o Instagram \u00e9 a rede social perfeita para […]<\/p>\n","protected":false},"author":1,"featured_media":40881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[11,61,62],"tags":[241],"class_list":["post-8227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dicas","category-experiencia","category-marketing","tag-comercio-digital-e-commercedigitalestrategias-de-marketing-para-hoteisferiashoteisinstagrammarketingpasseiospousadasresortssalesvendasvendas-onlineviagens"],"yoast_head":"\nInspire os viajantes atrav\u00e9s do Instagram - Newhotel<\/title>\n<meta name=\"description\" content=\"Algumas\u00a0estrat\u00e9gias de marketing para hot\u00e9is que voc\u00ea pode adotar, denre elas, destacamos a presen\u00e7a nas redes sociais.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newhotel.com\/br\/blog\/inspire-os-viajantes-atraves-do-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inspire os viajantes atrav\u00e9s do Instagram\" \/>\n<meta property=\"og:description\" content=\"Algumas\u00a0estrat\u00e9gias de marketing para hot\u00e9is que voc\u00ea pode adotar, denre elas, destacamos a presen\u00e7a nas redes sociais.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newhotel.com\/br\/blog\/inspire-os-viajantes-atraves-do-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"Newhotel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NewhotelSoftware\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-29T21:36:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-18T19:55:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newhotel.com\/wp-content\/uploads\/2020\/09\/blog-inspire-os-viajantes-atraves-do-instagram.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"inundaweb\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"inundaweb\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newhotel.com\\\/br\\\/blog\\\/inspire-os-viajantes-atraves-do-instagram\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newhotel.com\\\/br\\\/blog\\\/inspire-os-viajantes-atraves-do-instagram\\\/\"},\"author\":{\"name\":\"inundaweb\",\"@id\":\"https:\\\/\\\/newhotel.com\\\/br\\\/#\\\/schema\\\/person\\\/d7f6bbfee81e00d7a3b2ecc024c506d1\"},\"headline\":\"Inspire os viajantes atrav\u00e9s do Instagram\",\"datePublished\":\"2020-09-29T21:36:34+00:00\",\"dateModified\":\"2023-08-18T19:55:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newhotel.com\\\/br\\\/blog\\\/inspire-os-viajantes-atraves-do-instagram\\\/\"},\"wordCount\":698,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/newhotel.com\\\/br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newhotel.com\\\/br\\\/blog\\\/inspire-os-viajantes-atraves-do-instagram\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/newhotel.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/blog-inspire-os-viajantes-atraves-do-instagram.png\",\"keywords\":[\"com\u00e9rcio digital e-commerce|digital|estrat\u00e9gias de marketing para hot\u00e9is|f\u00e9rias|hoteis|instagram|marketing|passeios|pousadas|resorts|sales|vendas|vendas online|viagens\"],\"articleSection\":[\"Dicas\",\"Experi\u00eancia\",\"Marketing\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/newhotel.com\\\/br\\\/blog\\\/inspire-os-viajantes-atraves-do-instagram\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newhotel.com\\\/br\\\/blog\\\/inspire-os-viajantes-atraves-do-instagram\\\/\",\"url\":\"https:\\\/\\\/newhotel.com\\\/br\\\/blog\\\/inspire-os-viajantes-atraves-do-instagram\\\/\",\"name\":\"Inspire os viajantes atrav\u00e9s do Instagram - 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