by Angela Olaya | Director of Newhotel Software Colombia.
Newhotel was present at ETHOC 2024: El Encuentro Turístico y Hotelero del Oriente Colombiano in Cúcuta, Colombia, from November 20 to 21, at the iconic Hotel Casino Internacional. This fair serves as a meeting point for various companies in the tourism sector in eastern Colombia, boosting business and access to technological solutions that enhance hotel performance.
The Newhotel Colombia team was at Stand 12, showcasing live how Newhotel’s solutions add value to the hotel business. Ángela Olaya, Director of Newhotel Colombia, shared the importance of participating in an event of this magnitude and the impact that Newhotel’s solutions have on the Colombian hotel industry.
ETHOC 2024: The Tourism and Hospitality Meeting of Eastern Colombia and Its Significance
ETHOC is one of the largest tourism and hospitality events in Colombia, serving as a strategic platform for leading companies and service providers across the country. While focused on the Norte de Santander region, the fair has a ripple effect across other areas of Colombia. It acts as a crucial meeting point to promote innovative solutions and foster relationships within the sector.
This event attracts leaders in hospitality, tour operators, technology providers, and specialized consultants who come together to showcase innovations, address challenges, and create new opportunities.
Insights into the Fair and Participation
What is the significance of ETHOC 2024 in the context of Colombian tourism and hospitality, particularly in the Norte de Santander region?
ETHOC 2024 aims to create opportunities to strengthen the tourism industry in the region. Through curated academic agendas, business leaders can improve their services. Additionally, participants gain exposure to high-quality products and services to enhance their competitiveness.
How does Newhotel contribute to sustainable development and technological innovation, key themes of the fair?
Our focus is on presenting innovative, high-quality solutions. By showcasing advanced software designed to meet the needs of hoteliers in the region, we introduce tools that streamline operations and elevate service standards.
What sets Newhotel’s participation at ETHOC 2024 apart from other initiatives in the sector?
Visiting Norte de Santander provides a unique commercial opportunity to engage with participants across the entire value chain who may not attend other industry events.
Visitor Impact and Engagement
Why should hoteliers take the opportunity to visit Newhotel’s stand at ETHOC 2024?
To explore global software trends, including 100% cloud-based solutions and mobile applications that drive efficiency and guest satisfaction.
What specific solutions did Newhotel present for hotels and tour operators at the fair?
We showcased cloud solutions, business intelligence tools, guest loyalty systems through Guest Experience platforms, and mobile applications.
What benefits can visitors expect from exploring Newhotel’s solutions during the event?
Visitors gained insights into global software trends and learned how our cutting-edge solutions could improve their operations.
What is the preliminary assessment of Newhotel’s participation at ETHOC 2024?
Approximately 484 individuals from the tourism value chain—spanning Cúcuta, Pamplona, Venezuela, and other municipalities—visited the Newhotel stand.
How can the feedback and connections from the fair shape Newhotel’s future strategies?
These interactions provide clients with a deeper understanding of our capabilities as a hotel software provider, helping them optimize internal processes.
What lessons did Newhotel draw from this event to enhance future trade fair participation?
The experience reaffirmed our commitment to regional growth and keeping pace with current and future market needs.
The Impact of ETHOC 2024
In conclusion, ETHOC has established itself as a transformative platform for the tourism and hospitality sector, fostering connections among industry stakeholders and driving continuous innovation. By integrating cutting-edge technology, collaborative solutions, and a dynamic environment, ETHOC enables access to new business models and growth opportunities, contributing to the sector’s digital transformation.
Its ability to bring together companies, professionals, and consumers within an efficient and interactive ecosystem paves the way for a more sustainable and competitive future in the industry. ETHOC is not just a strategic tool but a true catalyst for the evolution of Colombian hospitality.
