The ICCA – International Congress and Convention Association – has revealed that Lisbon was the 2nd city in the world with the most international congresses in 2024, hosting 153 events. A remarkable achievement that reinforces the Portuguese capital’s role as a top destination for business tourism and MICE (Meetings, Incentives, Conferences & Exhibitions).
Opportunity? Yes. But only for those who are prepared.
This growth in congress activity represents a huge business opportunity for hotels and venues offering meetings and event services — but having rooms and meeting spaces is not enough.
It is essential to have:
- Integrated management of rooms, venues, and resources
- Booking systems optimized for events, meetings, and conferences
- Revenue management tools applied to event spaces
- Automated cross-selling solutions to increase revenue per guest
- Technological platforms that enable fast, efficient, and personalized responses
The Importance of Intelligent Management Software
With growing demand, hotels must invest in hospitality management software that includes specialized modules for events and conferences. Profitability lies in the smart use of space, operational automation, and personalization of the corporate guest experience.
A complete system allows you to:
- Maximize room and common area occupancy
- Manage availability, technical, and logistical resources in real time
- Create integrated service packages (accommodation + meeting rooms + F&B + experiences)
- Boost cross-selling and upselling campaigns
Preparation is Competitive Advantage
Being at the top of the global rankings is a point of pride for the destination — but for the hotel, the real value lies in the ability to turn each congress into a revenue and loyalty driver.
The future of business tourism is bright. Hotels that invest in technology, operational efficiency, and strategic vision will be better prepared to meet growing demand — and stand out in an increasingly competitive market.
Is your hotel ready to make the most of this growth in business tourism?
Talk to us and discover how the right technology can turn every event into a revenue opportunity.
Newhotel Team
