WTM takes place from November 5 to 7, and Newhotel will be present at Stand S2-320, where our sales team will be available to introduce you to our solutions and how they can meet the specific needs of your business. Sandra Lopez, who serves as Sales & Business Development, has been with Newhotel for 24 years, with extensive knowledge in Hotel Management and Tourism. Working at Newhotel has allowed her to gain a deeper understanding of technologies and hotel management. Discover why she considers participating in an event like WTM so important.
What excites you most about participating in WTM this year?
SL – Meeting some clients and presenting our product innovations to visitors. Participating in WTM means representing a company with a product in which I fully believe. It’s very exciting.
What questions or challenges do you expect visitors to bring to the Newhotel stand?
SL – Improving the guest experience has become one of the most important challenges for the hospitality industry. Hoteliers who invest in this management often gain significant competitive advantages over others. It’s no longer enough for a PMS to only handle daily operations: bookings, check-ins, check-outs, invoicing, and so on. Today’s challenge is: How do we manage the data we collect from guests at every point of interaction to enhance the service experience? Newhotel offers a comprehensive solution to manage customer experience in the hospitality industry. By harnessing the power of data, hotels can transform the way they interact with their guests, building stronger and more lasting relationships.
How do you imagine technology will transform the hospitality sector in the coming years?
SL – Hotels will need comprehensive data collection at multiple guest touchpoints, such as online bookings, social media interactions, feedback, and more. Analysis and processing of this data should be presented in a clear and concise way, allowing hoteliers to identify trends and areas for improvement. With updated information, hoteliers can make quick and effective decisions to resolve issues, personalize services, and impress guests. Automated actions and repetitive tasks should be streamlined, like sending birthday reminders or customizing welcome messages, freeing up staff time to focus on more meaningful interactions. The implementation of the EU’s DMA (Digital Markets Act) and the designation of OTAs like Booking.com as Gatekeepers marks a turning point for the hospitality industry. Strengthening the direct channel has become more crucial than ever to reduce dependence on these intermediaries and improve profitability.
New challenges and strategies with Newhotel can be quickly incorporated to stay ahead of the competition.
What message would you like to leave for visitors who will get to know Newhotel at WTM?
SL – Newhotel is not just hotel management software; once you decide to purchase our applications, you’ll have an ally at your side, with a team capable of delivering cutting-edge technology at your service.
