Newhotel Unveils AI-Powered PMS with Integrated BI at HITEC 2026
At HITEC 2026 in Texas, Newhotel is introducing a new generation of hospitality technology powered by Artificial Intelligence and Business Intelligence, redefining how hotels operate daily.
The new solution, branded as Newhotel AI, goes beyond traditional PMS capabilities by combining real-time data, predictive analytics, and automated operations into a single intelligent platform. With the concept “AI + BI as you’ve never seen”, Newhotel positions its system as more than a reporting tool — but as a true operational decision engine.
One of the key innovations is the integration of AI directly into the PMS, structured in two levels. At the first level, an intelligent assistant helps users interact with the system through natural language, providing instant answers and contextual recommendations. At the second level, the system enables autonomous actions, allowing AI to perform tasks such as updating room statuses, managing reservations, and coordinating operational workflows.
In addition, Newhotel introduces a highly flexible approach to artificial intelligence by enabling integration with external AI tools such as Microsoft Copilot, ChatGPT, and others. This allows hotel teams to query data and execute operations within the PMS without even accessing the system interface directly.
According to Newhotel, this capability represents a significant shift in hotel technology, where AI becomes not only an analytical layer but an active operational component.
With this launch, Newhotel aims to help hotels address key industry challenges, including staff shortages, operational complexity, and the growing need for faster, data-driven decision-making.
Visitors at HITEC 2026 can experience the new platform live and explore how AI is transforming the role of the PMS from a management tool into an intelligent operational partner.
