Support for the Digital Transition of SMEs
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In Portugal, Small and Medium Enterprises (SMEs) can now apply for the Coaching 4.0 program, which aims to support their digital transition. This incentive from the PRR – Recovery and Resilience Plan – allows companies to integrate technology, supporting the development of processes and skills that drive the digital transformation of their business model.
This support comes in the form of a €10,000 voucher with a 75% non-repayable grant.
Eligible investments under Coaching 4.0 include:
Social media management and ad management;
- Digital marketing plan;
- Content creation and SEO optimization;
- Email marketing and automation;
- Consultancy and development of digital maturity;
- Studies, diagnostics, audits, and marketing plans;
- Acquisition of new software for internal implementation;
- Website and online store construction;
- Development of new functionalities.
What do hospitality businesses gain from Coaching 4.0?
Increased operational efficiency: Digitalization and process automation make hotel operations more agile, allowing a primary focus on guest service.
Website construction: An appealing, fast website with a guest-oriented booking engine increases direct reservations.
New software: Acquiring new software like PMS makes day-to-day tasks more agile and quicker. Opting for 100% cloud software allows you to check everything happening in your hotel at any time, on any device.
Flexibility: Digitalizing processes and using software tailored to each business’s needs enables quicker responses to issues and better decision-making through data consultation.
Consultancy: Consulting with hotel software specialists provides deeper insights into your business’s real needs. Unsure about the best solutions for your staff and improving guest experiences? Talk to a specialized team.
This is undoubtedly a program that enhances the growth and development of the hospitality business. If you need consultancy, speak with our specialists; we are available to present our solutions for hospitality businesses.
