Interviews

The power of partnership: Newhotel & SiteMinder’s unified solution

Newhotel team · 4 min read
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In this article
  1. 1. The power of partnership: Newhotel & SiteMinder’s unified solution
  2. Q: How does this joint solution help hotels drive performance and stay competitive in a dynamic market?
  3. Q: How will this partnership evolve, and what role will it play in shaping the future of hotel distribution?
  4. Q: From your perspective, what’s the greatest impact this partnership can have on the hotel industry?
  5. Want to dive deeper into the insights?

At Newhotel, we’re always looking for innovative ways to deliver value to our customers, and our partnership with SiteMinder plays a crucial role in that mission. By combining Newhotel’s robust Property Management System with SiteMinder’s award-winning revenue driving distribution technology, we provide hoteliers with a seamless, integrated solution that drives both efficiency and revenue growth.

In this exclusive interview, we sat down with Igor Romanha, SiteMinder’s strategic account manager and an expert in hotel distribution, to dive deeper into the value of our partnership. Igor shares insights into the evolving landscape of hotel technology, the importance of smart distribution strategies, and how our joint solution empowers hotels to thrive in an increasingly competitive market.

"Smart distribution is no longer optional — it’s essential."

1. The power of partnership: Newhotel & SiteMinder’s unified solution

Q: What makes the partnership between Newhotel and SiteMinder so impactful for the hospitality industry today?

A: The collaboration between Newhotel and SiteMinder offers a seamless, integrated solution that empowers hotels to manage operations and distribution from a single platform. By combining Newhotel’s powerful PMS with SiteMinder’s award-winning, industry-leading distribution platform, we offer a unified solution that enables hoteliers to optimize revenue through efficient, real-time distribution across global channels. With access to over 450 distribution channels, SiteMinder’s channel manager streamlines operations and enhances revenue potential, giving hoteliers the tools they need to stay competitive in a rapidly changing market.

This partnership addresses the industry’s need for efficient, centralized technology solutions. As highlighted in SiteMinder’s Changing Traveller Report 2025, 72% of travellers globally plan to travel internationally in 2025, an increase from 65% the previous year. This underscores the growing demand for streamlined distribution solutions. By integrating our platforms, we enable hotels to meet this demand effectively and efficiently.​

2. Maximizing hotel performance: Key benefits for hoteliers

Q: How does this joint solution help hotels drive performance and stay competitive in a dynamic market?

A: Integrating SiteMinder’s Channel Manager with Newhotel’s PMS offers a unified platform that enhances operational efficiency and revenue management. Hotels can manage rates and availability across multiple channels in real-time, reducing overbooking risks and increasing visibility.

The Hotel Booking Trends report reveals that hotel websites outperformed all other booking sources in driving revenue per booking in 2024, with an average of US$519 per booking, more than 60% higher than OTAs. This emphasizes the importance of direct bookings, and our integrated solution facilitates this by providing hotels with the tools to attract and retain guests directly.

3. Onboarding simplified: A seamless integration for success

Q: What can hotels expect from the onboarding process, and how do we ensure they get real value from the solution?

A: Hotels can expect a streamlined onboarding process with dedicated support from both Newhotel and SiteMinder teams. Our collaborative approach ensures that hotels are equipped with the necessary tools and training to maximize the benefits of the integrated solution.

Additionally, 91% of travelers intend to travel at least the same amount as they did over the past year, indicating a strong demand for travel services. Our partnership enables hotels to capitalize on this demand by providing a comprehensive solution that enhances guest experiences and operational efficiency.

4. The future of hotel distribution: Evolving with Newhotel & SiteMinder

Q: How will this partnership evolve, and what role will it play in shaping the future of hotel distribution?

A: This partnership is poised to evolve with the changing dynamics of the hospitality industry. As traveler preferences shift towards more personalized and seamless experiences, our integrated solution will continue to adapt, incorporating emerging technologies and trends to meet these demands.

Our research shows that 87% of travelers are happy to spend money beyond the cost of their room, highlighting the opportunity for hotels to offer value-added services. Our partnership enables hotels to capitalize on this by providing a platform that supports personalized offerings and enhances guest satisfaction.

5. Newhotel & SiteMinder: Driving transformative change in hotel operations and distribution

Q: From your perspective, what’s the greatest impact this partnership can have on the hotel industry?

A: The greatest impact of this partnership is the empowerment of hoteliers to manage their operations and distribution seamlessly from a single platform. By integrating SiteMinder’s channel management capabilities with Newhotel’s PMS, we provide a comprehensive solution that enhances operational efficiency, increases revenue potential, and improves guest satisfaction.

With 90% of travelers stating that what they need from their accommodation has changed in the last year, emphasizing the need for hotels to adapt to evolving guest expectations. Our partnership equips hotels with the tools and insights necessary to meet these changing demands and thrive in a competitive market.

Want to dive deeper into the insights?

Discover more about the trends shaping the future of hotel bookings and distribution by accessing SiteMinder’s latest reports:

Stay ahead of the curve and make data-driven decisions for your hotel’s success.

Ready to take the next step?
Get started today with the seamless, revenue-driving solution powered by Newhotel and SiteMinder.

Contact us now to learn how our integrated platform can transform your hotel’s operations and distribution strategy.

Written by the Newhotel team

Hotel management software since 1984, in over 5,000 hotels and 65 countries.

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