Newhotel will be present at the Colombia Travel Expo from September 12th to 14th at Plaza Mayor in Medellín, featuring the participation of 1,300 exhibitors. This fair is a meeting point for various companies in the tourism sector, providing opportunities for business dealings and access to technological solutions that enhance business growth.
The Newhotel Colombia team will be at Stand 159, ready to show how Newhotel solutions add value to the hospitality industry. You can schedule a meeting with our team now. Angela Olaya, the Country Manager for Newhotel Colombia, explains the importance of participating in such a large event and the impact of Newhotel’s solutions on Colombian hospitality.
Why should hoteliers visit the Colombia Travel Expo?
Every year, Cotelco Antioquia organizes the largest event for sharing, promoting, and marketing Colombian tourism destinations and products. All major players in the hospitality and tourism sectors in Colombia participate, creating a diverse and expansive network of contacts and strategic partnerships.
What is the current state of the hospitality and tourism sector in Colombia?
The hospitality and tourism sector in Colombia is in a phase of recovery and development, with a growing focus on sustainability and customer experience. While there are challenges, there are also significant opportunities for innovation and improvement. Tourists are increasingly seeking authentic and personalized experiences. Gastronomy, local culture, and outdoor activities are trending. The offer of thematic tours and immersive experiences in Colombian culture is expanding.
What is the impact of technology on guest satisfaction?
Digitalization is transforming the sector. Online booking platforms, mobile apps to enhance customer experience, and hotel management tools are on the rise. Technology is also being used to improve operational efficiency and communication with customers.
How has Newhotel contributed to the success of hoteliers in Colombia?
Our 100% cloud-based tools significantly reduce infrastructure costs. Features like multi-property management add value for hotel chains or groups. The intuitive graphical interface simplifies user learning (considering the high turnover of staff in the sector). A 360° PMS integrates with both proprietary and third-party tools, centralizing information in one place.
What are the highlights of this edition of the Colombia Travel Expo?
This 7th edition will feature multiple activities focused on promoting local, regional, and national tourism destinations and products, as well as generating high-impact business opportunities. The 2024 theme, #NossaHerança (Our Heritage), aims to showcase the richness of our traditions, landscapes, and culture, inviting everyone to discover the diversity and unique heritage that makes Colombia an unparalleled destination. Every corner of the country holds stories and experiences that deserve to be shared and celebrated.
It is a commercial platform where we will build brand recognition, seek customer loyalty, and increase visibility in the sector. Participation in this business event allows us to reach potential clients.
Newhotel is not only a sponsor of the event but will also be present as an exhibitor. What is the importance of participating in an event like the Colombia Travel Expo?
We are a global reference in technology, providing Colombian hoteliers with integrated solutions for managing any type of accommodation. We are pioneers in developing mobile applications and 100% cloud-based tools.
