{"id":60418,"date":"2024-11-27T13:56:49","date_gmt":"2024-11-27T16:56:49","guid":{"rendered":"https:\/\/newhotel.com\/?p=60418"},"modified":"2024-12-11T13:01:22","modified_gmt":"2024-12-11T16:01:22","slug":"ethoc-a-platform-for-connection-and-innovation-in-the-tourism-and-hospitality-sector","status":"publish","type":"post","link":"https:\/\/newhotel.com\/en\/blog\/ethoc-a-platform-for-connection-and-innovation-in-the-tourism-and-hospitality-sector\/","title":{"rendered":"ETHOC: A Platform for Connection and Innovation in the Tourism and Hospitality Sector"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"60418\" class=\"elementor elementor-60418 elementor-60278\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3aff6b9 e-flex e-con-boxed e-con e-parent\" data-id=\"3aff6b9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16e3521 elementor-widget elementor-widget-text-editor\" data-id=\"16e3521\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>by Angela Olaya | Director of Newhotel Software Colombia.<\/strong><\/p>\n<p>Newhotel was present at <strong>ETHOC 2024: El Encuentro Tur\u00edstico y Hotelero del Oriente Colombiano<\/strong> in C\u00facuta, Colombia, from November 20 to 21, at the iconic Hotel Casino Internacional. This fair serves as a meeting point for various companies in the tourism sector in eastern Colombia, boosting business and access to technological solutions that enhance hotel performance. <\/p>\n<p><strong>The Newhotel Colombia team was at Stand 12<\/strong>, showcasing live how Newhotel&#8217;s solutions add value to the hotel business. \u00c1ngela Olaya, Director of Newhotel Colombia, shared the importance of participating in an event of this magnitude and the impact that Newhotel&#8217;s solutions have on the Colombian hotel industry. <\/p>\n<p><strong>ETHOC 2024: The Tourism and Hospitality Meeting of Eastern Colombia and Its Significance<\/strong><\/p>\n<p>ETHOC is one of the largest tourism and hospitality events in Colombia, serving as a strategic platform for leading companies and service providers across the country. While focused on the Norte de Santander region, the fair has a ripple effect across other areas of Colombia. It acts as a crucial meeting point to promote innovative solutions and foster relationships within the sector.<br \/>This event attracts leaders in hospitality, tour operators, technology providers, and specialized consultants who come together to showcase innovations, address challenges, and create new opportunities. <\/p>\n<p><strong>Insights into the Fair and Participation<\/strong><\/p>\n<p><strong><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-60354 size-full\" src=\"https:\/\/newhotel.com\/wp-content\/uploads\/2024\/11\/ethoc-y-newhotel1-1.png\" alt=\"Newhotel at Ethoc 2024\" width=\"1920\" height=\"500\" srcset=\"https:\/\/newhotel.com\/wp-content\/uploads\/2024\/11\/ethoc-y-newhotel1-1.png 1920w, https:\/\/newhotel.com\/wp-content\/uploads\/2024\/11\/ethoc-y-newhotel1-1-300x78.png 300w, https:\/\/newhotel.com\/wp-content\/uploads\/2024\/11\/ethoc-y-newhotel1-1-1024x267.png 1024w, https:\/\/newhotel.com\/wp-content\/uploads\/2024\/11\/ethoc-y-newhotel1-1-768x200.png 768w, https:\/\/newhotel.com\/wp-content\/uploads\/2024\/11\/ethoc-y-newhotel1-1-1536x400.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/strong><\/p>\n<p><strong>What is the significance of ETHOC 2024 in the context of Colombian tourism and hospitality, particularly in the Norte de Santander region<\/strong><strong>?<\/strong><\/p>\n<p>ETHOC 2024 aims to create opportunities to strengthen the tourism industry in the region. Through curated academic agendas, business leaders can improve their services. Additionally, participants gain exposure to high-quality products and services to enhance their competitiveness.<\/p>\n<p>How does Newhotel contribute to sustainable development and technological innovation, key themes of the fair?<\/p>\n<p>Our focus is on presenting innovative, high-quality solutions. By showcasing advanced software designed to meet the needs of hoteliers in the region, we introduce tools that streamline operations and elevate service standards.<\/p>\n<p><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align);\">What sets Newhotel\u2019s participation at ETHOC 2024 apart from other initiatives in the sector<\/strong><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align);\">?<\/strong><\/p>\n<p>Visiting Norte de Santander provides a unique commercial opportunity to engage with participants across the entire value chain who may not attend other industry events.<\/p>\n<p><strong>Visitor Impact and Engagement<\/strong><\/p>\n<p><strong><img decoding=\"async\" class=\"alignnone wp-image-60370 size-large\" src=\"https:\/\/newhotel.com\/wp-content\/uploads\/2024\/11\/impacto-y-compromiso-de-los-visitantes-1024x267.png\" alt=\"Visitor Impact and Engagement at ETHOC 2024\" width=\"800\" height=\"209\" srcset=\"https:\/\/newhotel.com\/wp-content\/uploads\/2024\/11\/impacto-y-compromiso-de-los-visitantes-1024x267.png 1024w, https:\/\/newhotel.com\/wp-content\/uploads\/2024\/11\/impacto-y-compromiso-de-los-visitantes-300x78.png 300w, https:\/\/newhotel.com\/wp-content\/uploads\/2024\/11\/impacto-y-compromiso-de-los-visitantes-768x200.png 768w, https:\/\/newhotel.com\/wp-content\/uploads\/2024\/11\/impacto-y-compromiso-de-los-visitantes-1536x400.png 1536w, https:\/\/newhotel.com\/wp-content\/uploads\/2024\/11\/impacto-y-compromiso-de-los-visitantes.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/> <\/strong><\/p>\n<p><strong>Why should hoteliers take the opportunity to visit Newhotel\u2019s stand at ETHOC 2024?<\/strong><\/p>\n<p>To explore global software trends, including 100% cloud-based solutions and mobile applications that drive efficiency and guest satisfaction.<\/p>\n<p><strong>What specific solutions did Newhotel present for hotels<\/strong><strong> and tour operators at the fair?<\/strong><\/p>\n<p>We showcased cloud solutions, business intelligence tools, guest loyalty systems through Guest Experience platforms, and mobile applications.<\/p>\n<p><strong>What benefits can visitors expect from exploring Newhotel\u2019s solutions during the event?<\/strong><\/p>\n<p>Visitors gained insights into global software trends and learned how our cutting-edge solutions could improve their operations.<\/p>\n<p><strong>What is the preliminary assessment of<\/strong><strong> Newhotel\u2019s participation at ETHOC 2024?<\/strong><\/p>\n<p>Approximately 484 individuals from the tourism value chain\u2014spanning C\u00facuta, Pamplona, Venezuela, and other municipalities\u2014visited the Newhotel stand.<\/p>\n<p><strong>How can the feedback<\/strong><strong> and connections from the fair shape Newhotel\u2019s future strategies?<\/strong><\/p>\n<p>These interactions provide clients with a deeper understanding of our capabilities as a hotel software provider, helping them optimize internal processes.<\/p>\n<p><strong>What lessons did Newhotel draw from this event to enhance future trade<\/strong><strong> fair participation?<\/strong><\/p>\n<p>The experience reaffirmed our commitment to regional growth and keeping pace with current and future market needs.<\/p>\n<p><strong> <\/strong><img decoding=\"async\" class=\"alignnone wp-image-60350 size-full\" src=\"https:\/\/newhotel.com\/wp-content\/uploads\/2024\/11\/turismo-colombia-newhotel.png\" alt=\"Tourism in Colombia\" width=\"1920\" height=\"500\" srcset=\"https:\/\/newhotel.com\/wp-content\/uploads\/2024\/11\/turismo-colombia-newhotel.png 1920w, https:\/\/newhotel.com\/wp-content\/uploads\/2024\/11\/turismo-colombia-newhotel-300x78.png 300w, https:\/\/newhotel.com\/wp-content\/uploads\/2024\/11\/turismo-colombia-newhotel-1024x267.png 1024w, https:\/\/newhotel.com\/wp-content\/uploads\/2024\/11\/turismo-colombia-newhotel-768x200.png 768w, https:\/\/newhotel.com\/wp-content\/uploads\/2024\/11\/turismo-colombia-newhotel-1536x400.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" loading=\"lazy\" \/><\/p>\n<p><strong>The Impact of ETHOC 2024<\/strong><\/p>\n<p>In conclusion, ETHOC has established itself as a transformative platform for the tourism and hospitality sector, fostering connections among industry stakeholders and driving continuous innovation. By integrating cutting-edge technology, collaborative solutions, and a dynamic environment, ETHOC enables access to new business models and growth opportunities, contributing to the sector&#8217;s digital transformation. <\/p>\n<p>Its ability to bring together companies, professionals, and consumers within an efficient and interactive ecosystem paves the way for a more sustainable and competitive future in the industry. ETHOC is not just a strategic tool but a true catalyst for the evolution of Colombian hospitality. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>by Angela Olaya | Director of Newhotel Software Colombia. Newhotel was present at ETHOC 2024: El Encuentro Tur\u00edstico y Hotelero del Oriente Colombiano in C\u00facuta, Colombia, from November 20 to 21, at the iconic Hotel Casino Internacional. This fair serves as a meeting point for various companies in the tourism sector in eastern Colombia, boosting [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":60429,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[855],"tags":[881,885,886,884,880,879,882,883,888,887,889],"class_list":["post-60418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion","tag-digital-transformation","tag-ethoc-en","tag-hospitality-industry","tag-hospitality-innovation","tag-hospitality-management","tag-hotel-software-management","tag-hotel-technology","tag-hotelier","tag-newhotel-cloud-pms-en","tag-newhotel-software-en","tag-tourism-and-hospitality"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.7 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ETHOC: A Platform 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