{"id":64000,"date":"2025-06-09T06:00:00","date_gmt":"2025-06-09T09:00:00","guid":{"rendered":"https:\/\/newhotel.com\/?p=64000"},"modified":"2025-05-28T10:55:03","modified_gmt":"2025-05-28T13:55:03","slug":"lisbon-among-the-worlds-top-congress-destinations-are-hotels-ready","status":"publish","type":"post","link":"https:\/\/newhotel.com\/en\/blog\/lisbon-among-the-worlds-top-congress-destinations-are-hotels-ready\/","title":{"rendered":"Lisbon Among the World’s Top Congress Destinations: Are Hotels Ready?"},"content":{"rendered":"\n

The ICCA \u2013 International Congress and Convention Association<\/em> \u2013 has revealed that Lisbon was the 2nd city in the world with the most international congresses in 2024<\/strong>, hosting 153 events<\/strong>. A remarkable achievement that reinforces the Portuguese capital\u2019s role as a top destination for business tourism and MICE (Meetings, Incentives, Conferences & Exhibitions<\/strong>). <\/p>\n\n\n\n

Opportunity? Yes. But only for those who are prepared. <\/strong><\/h2>\n\n\n\n

This growth in congress activity represents a huge business opportunity for hotels and venues offering meetings and event services<\/strong> \u2014 but having rooms and meeting spaces is not enough.<\/p>\n\n\n\n

It is essential to have:<\/p>\n\n\n\n

    \n
  • Integrated management<\/strong> of rooms, venues, and resources<\/li>\n\n\n\n
  • Booking systems optimized<\/strong> for events, meetings, and conferences<\/li>\n\n\n\n
  • Revenue management tools<\/strong> applied to event spaces<\/li>\n\n\n\n
  • Automated cross-selling solutions<\/strong> to increase revenue per guest<\/li>\n\n\n\n
  • Technological platforms <\/strong>that enable fast, efficient, and personalized responses<\/li>\n<\/ul>\n\n\n\n
    <\/div>\n\n\n\n

    The Importance of Intelligent Management Software<\/strong><\/p>\n\n\n\n

    With growing demand, hotels must invest in hospitality management software that includes specialized modules for events and conferences<\/strong>. Profitability lies in the smart use of space, operational automation<\/strong>, and personalization<\/strong> of the corporate guest experience<\/strong>. <\/p>\n\n\n\n

    A complete system allows you to:<\/p>\n\n\n\n

      \n
    • Maximize room and common area occupancy<\/strong><\/li>\n\n\n\n
    • Manage availability, technical, and logistical resources in real time<\/strong><\/li>\n\n\n\n
    • Create integrated service packages<\/strong> (accommodation + meeting rooms + F&B + experiences)<\/li>\n\n\n\n
    • Boost cross-selling and upselling campaigns<\/strong><\/li>\n<\/ul>\n\n\n\n
      <\/div>\n\n\n\n

      Preparation is Competitive Advantage<\/strong><\/p>\n\n\n\n

      Being at the top of the global rankings is a point of pride for the destination \u2014 but for the hotel, the real value lies in the ability to turn each congress into a revenue and loyalty driver<\/strong>.<\/p>\n\n\n\n

      The future of business tourism is bright. Hotels that invest in technology, operational efficiency, and strategic vision will be better prepared to meet growing demand \u2014 and stand out in an increasingly competitive market. <\/p>\n\n\n\n

      Is your hotel ready to make the most of this growth in business tourism?<\/strong>
      Talk to us<\/strong> and discover how the right technology can turn every event into a revenue opportunity.<\/p>\n\n\n\n

      <\/div>\n\n\n\n

      Newhotel Team<\/strong><\/p>\n\n\n\n

      <\/p>\n\n\n