{"id":6599,"date":"2020-03-12T10:13:41","date_gmt":"2020-03-12T13:13:41","guid":{"rendered":"https:\/\/newhotel.inundaserver.com.br\/coronavirus\/"},"modified":"2024-06-03T16:49:44","modified_gmt":"2024-06-03T19:49:44","slug":"solucoes-newhotel-ajuda-na-fase-coronavirus","status":"publish","type":"post","link":"https:\/\/newhotel.com\/pt\/blog\/solucoes-newhotel-ajuda-na-fase-coronavirus\/","title":{"rendered":"Coronav\u00edrus"},"content":{"rendered":"\n\n\n\n
\"Prepare<\/td>\n<\/tr>\n
\n

Coronav\u00edrus: Como as solu\u00e7\u00f5es Newhotel o podem ajudar nesta fase desafiante <\/strong><\/h1>\n
A hotelaria enfrenta tempos desafiantes devido aos efeitos\u00a0coronav\u00edrus. Ap\u00f3s o\u00a0cancelamento de feiras,\u00a0reuni\u00f5es e eventos,\u00a0al\u00e9m das restri\u00e7\u00f5es nas viagens\u00a0corporativas, a ind\u00fastria hoteleira\u00a0enfrenta\u00a0um\u00a0cen\u00e1rio inquietante, face\u00a0ao elevado\u00a0n\u00famero de\u00a0cancelamentos\u00a0de reservas e \u00e0s altera\u00e7\u00f5es dos planos de viagem.Desenvolver e comunicar um plano de preven\u00e7\u00e3o \u00e9 um dos primeiros passos para lidar com o surto de Covid-19<\/strong>,\u00a0seguido\u00a0pela forma\u00e7\u00e3o de todos os funcion\u00e1rios,\u00a0que deve\u00a0tamb\u00e9m incidir sobre\u00a0a melhor forma de\u00a0passar\u00a0correctamente\u00a0a mensagem em todos os canais de comunica\u00e7\u00e3o da sua\u00a0unidade.<\/p>\n

Aqui, encontra\u00a0algumas dicas e ferramentas dispon\u00edveis\u00a0nas solu\u00e7\u00f5es\u00a0Newhotel<\/strong>\u00a0que ajudar\u00e3o n\u00e3o\u00a0s\u00f3\u00a0a mitigar o impacto do Covid-19, mas tamb\u00e9m\u00a0auxiliar na\u00a0fase de recupera\u00e7\u00e3o\u00a0do seu hotel.<\/p>\n

ONLINE CHECK-IN:<\/strong>\u00a0Evite\u00a0longas filas no lobby\u00a0e check-ins demorados, encorajando os seus h\u00f3spedes a\u00a0efectuarem\u00a0o check-in\u00a0online.\u00a0\"\"<\/p>\n

TEMPLATES\u00a0EMAIL\u00a0AUTOMATIZADOS:<\/strong>
\nTire\u00a0partido dos\u00a0templates\u00a0de\u00a0e-mails\u00a0autom\u00e1ticos.<\/p>\n

Crie ou modifique os\u00a0templates\u00a0de\u00a0e-mails\u00a0de confirma\u00e7\u00e3o, pr\u00e9 check-in e check-out\u00a0incluindo uma\u00a0sec\u00e7\u00e3o com algumas notas
\nsobre o coronav\u00edrus\u00a0e\u00a0informando os h\u00f3spedes sobre o plano de preven\u00e7\u00e3o\u00a0do hotel. N\u00e3o se esque\u00e7a de incluir as pol\u00edticas espec\u00edficas sobre cancelamentos ou modifica\u00e7\u00f5es de reserva.
\nMuita informa\u00e7\u00e3o para um e-mail? Certo. Crie uma p\u00e1gina de\u00a0FAQ\u2019s\u00a0no website do hotel\u00a0e redirecione os h\u00f3spedes para
\na p\u00e1gina,\u00a0colocando um link nos e-mails.<\/div>\n
MANTENHA\u00a0OS PERFIS DOS H\u00d3SPEDES ACTUALIZADOS:<\/strong>\u00a0mais do que nunca \u00e9 importante registar\u00a0toda a informa\u00e7\u00e3o poss\u00edvel e relevante sobre os h\u00f3spedes\u00a0\u2013 informa\u00e7\u00f5es\u00a0de contacto (endere\u00e7o, e-mail e n\u00fameros de telefone) s\u00e3o importantes\u00a0estarem\u00a0actualizadas.<\/div>\n

\"registo-hospedes-newhotel-cloud\"O\u00a0Cloud\u00a0PMS<\/a><\/strong> d\u00e1 ainda a possibilidade de\u00a0registar toda a informa\u00e7\u00e3o sobre\u00a0a\u00a0proced\u00eancia\u00a0dos h\u00f3spedes\u00a0(pa\u00eds e regi\u00e3o), qual ser\u00e1 o seu pr\u00f3ximo destino (pa\u00eds e regi\u00e3o),\u00a0motivo da\u00a0viagem, qual o meio de transporte utilizado\u00a0e por onde entraram.\u00a0Seleccione\u00a0o registo de h\u00f3spedes e encontrar\u00e1 estas op\u00e7\u00f5es no\u00a0tab\u00a0Alf\u00e2ndega.<\/p>\n

ATRIBUI\u00c7\u00c3O DE ALOJAMENTOS\u00a0AUTOM\u00c1TICA:<\/strong> selecione a\u00a0op\u00e7\u00e3o\u00a0\u201catribuir usando a\u00a0data mais antiga de ocupa\u00e7\u00e3o<\/em>\u201d:\u00a0esta op\u00e7\u00e3o\u00a0\u00e9 usada para atribuir\u00a0massivamente\u00a0quartos,\u00a0conferindo maior rapidez na execu\u00e7\u00e3o da tarefa. Tamb\u00e9m impede que\u00a0um quarto fique demasiado tempo sem ser ocupado. Caso\u00a0se\u00a0encontre\u00a0com uma taxa de ocupa\u00e7\u00e3o demasiado baixa, n\u00e3o se\u00a0esque\u00e7a de\u00a0ir\u00a0abrindo as\u00a0janelas frequentemente para renovar o ar.<\/p>\n

\"housekeeping\"HOUSEKEEPING:<\/strong>\u00a0s\u00e3o v\u00e1rias as\u00a0ac\u00e7\u00f5es\u00a0e considera\u00e7\u00f5es que o departamento de\u00a0housekeeping\u00a0deve colocar em pr\u00e1tica\u00a0para preven\u00e7\u00e3o, controlo e\u00a0vigil\u00e2ncia, de\u00a0acordo com a Direc\u00e7\u00e3o-Geral\u00a0de Sa\u00fade<\/a>. Pode consultar o documento com os procedimentos para hot\u00e9is e alojamentos tur\u00edsticos aqui<\/a>.\u00a0\u00a0No\u00a0Cloud\u00a0PMS<\/a> considere criar zonas de limpeza adicionais para ajudar as equipas de\u00a0housekeeping\u00a0a controlar e verificar o plano de trabalho di\u00e1rio. As zonas que criar agora podem ser\u00a0desactivadas\u00a0mais tarde.<\/p>\n

\n

CANCELAMENTOS E PAGAMENTOS<\/strong><\/p>\n<\/div>\n

POL\u00cdTICA DE CANCELAMENTO:<\/strong>\u00a0face ao cancelamento ou\u00a0adiamento da estadia dos h\u00f3spedes,\u00a0considere\u00a0modificar temporariamente as suas pol\u00edticas de reserva, especialmente a pol\u00edtica de cancelamento.\u00a0Aplique as novas regras durante\u00a0este per\u00edodo\u00a0e\u00a0apenas para h\u00f3spedes que viajam de \u00e1reas restritas, por exemplo.
\nDeve tamb\u00e9m\u00a0actualizar\u00a0as op\u00e7\u00f5es de cancelamento no PMS<\/a> e associ\u00e1-las\u00a0a cada reserva que for cancelada devido\u00a0ao Covid-19.\u00a0Esta\u00a0ac\u00e7\u00e3o\u00a0\u00e9 importante para futura an\u00e1lise, quando estiver a\u00a0verificar as raz\u00f5es de cancelamento (relat\u00f3rio reservas canceladas)\u00a0ou,\u00a0especialmente,\u00a0se j\u00e1 est\u00e1 a usar os nossos m\u00f3dulos de\u00a0Revenue\u00a0Management<\/a> e Business\u00a0Intelligence<\/a>.\u00a0\"politica-cancelamento-newhotel\"DEP\u00d3SITOS & PAGAMENTOS ANTECIPADOS:<\/strong>\u00a0uma das boas not\u00edcias sobre o\u00a0surto\u00a0\u00e9 que vai passar.\u00a0Para a maioria dos hot\u00e9is de cidade, os h\u00f3spedes podem cancelar entre as 72H e as 24H antes da data de chegada, enquanto que para os resorts e\u00a0alojamentos de curta dura\u00e7\u00e3o,\u00a0o per\u00edodo de cancelamento \u00e9 maior, geralmente mais de 7 dias.
\nSe os seus h\u00f3spedes reservaram uma tarifa N\u00e3o-Reembols\u00e1vel\u00a0ou,\u00a0se\u00a0j\u00e1 est\u00e3o fora da janela de cancelamento permitida, pode sempre sugerir\u00a0que em vez de cancelarem a\u00a0reserva, alterem a data\u00a0de\u00a0estadia, mantendo assim os dep\u00f3sitos j\u00e1\u00a0efectuados.
\nO\u00a0Newhotel\u00a0Cloud\u00a0PMS<\/a>\u00a0permite-lhe\u00a0gerir dep\u00f3sitos e\u00a0adiantamentos em reservas individuais, de empresa, eventos e grupos.<\/p>\n<\/div>\n
REVENUE MANAGEMENT \u00a0<\/strong><\/div>\n
\u00c9 hora de reajustar a sua estrat\u00e9gia.\u00a0Estamos perante uma situa\u00e7\u00e3o\u00a0at\u00edpica\u00a0e\u00a0com a hotelaria\u00a0em geral a reportar quebras nos v\u00e1rios indicadores,\u00a0no entanto, existem\u00a0algumas medidas que se podem tomar para minimizar o\u00a0impacto que estamos\u00a0a sentir\u00a0e planear\u00a0ac\u00e7\u00f5es\u00a0para os pr\u00f3ximos meses.<\/div>\n
\u00a0– Rever o\u00a0Forecast:<\/strong>\u00a0ajuste o\u00a0forecast\u00a0dos pr\u00f3ximos meses\u00a0no calend\u00e1rio anual do\u00a0m\u00f3dulo de\u00a0Revenue\u00a0Management;<\/div>\n
\u00a0– Reveja os pre\u00e7os:<\/strong>\u00a0talvez alguns dos seus concorrentes\u00a0decidam baixar\u00a0drasticamente os pre\u00e7os\u00a0dos\u00a0respectivos\u00a0hot\u00e9is,\u00a0mas n\u00e3o\u00a0se apresse\u00a0a\u00a0alterar\u00a0os\u00a0seus\u00a0sem verificar as sugest\u00f5es\u00a0apresentadas\u00a0no m\u00f3dulo de\u00a0Revenue\u00a0Management do\u00a0Cloud\u00a0PMS;<\/div>\n
\u00a0– Verifique os pre\u00e7os dos seus concorrentes<\/strong>, utilizando o\u00a0rate\u00a0shopper\u00a0e a op\u00e7\u00e3o de an\u00e1lise comparativa\u00a0para evitar\u00a0estar\u00a0com pre\u00e7os muito acima do que os concorrentes est\u00e3o a praticar\u00a0e decidir sobre qual a melhor estrat\u00e9gia a aplicar;<\/div>\n
\u00a0– N\u00e3o se esque\u00e7a\u00a0de marcar\u00a0este per\u00edodo como\u00a0\u201cevento especial\u201d<\/strong>, uma vez que est\u00e1 a\u00a0afectar\u00a0significativamente\u00a0a procura;<\/div>\n
\u00a0– Monitorize frequentemente e fa\u00e7a os ajustes necess\u00e1rios.<\/div>\n
<\/div>\n
BUSINESS INTELLIGENCE<\/strong><\/div>\n
Uma abordagem hol\u00edstica ajuda\u00a0a manter o foco e\u00a0a\u00a0tomar decis\u00f5es\u00a0mais ponderadas\u00a0de forma\u00a0a\u00a0gerar a melhor receita poss\u00edvel.\u00a0O m\u00f3dulo de Business\u00a0Intelligence<\/a>\u00a0permite que reajuste a estrat\u00e9gia futura\u00a0com mais certeza das suas decis\u00f5es.Algumas das an\u00e1lises que pode ter em considera\u00e7\u00e3o:\u00a0\u00a0\"\"<\/p>\n<\/div>\n
– An\u00e1lise do comportamento dos macro segmentos de mercado;<\/div>\n
– Como o ADR e o\u00a0RevPar\u00a0est\u00e3o a ser impactados\u00a0e como est\u00e1 o\u00a0pickup\u00a0para os pr\u00f3ximos meses;<\/div>\n
– Se\u00a0tem v\u00e1rias propriedades, como est\u00e1 a comportar-se o seu neg\u00f3cio nos diferentes mercados?<\/div>\n
– Tenha tamb\u00e9m em considera\u00e7\u00e3o\u00a0quais s\u00e3o as outras fontes de receita que pode obter e\u00a0optimizar\u00a0nesta fase\u00a0controversa.\u00a0Analise os consumos m\u00e9dios di\u00e1rios por h\u00f3spede, incluindo o\u00a0consumo de extras.<\/div>\n
Atrav\u00e9s dos padr\u00f5es que encontrou neste e outros t\u00f3picos, deve\u00a0agora focar-se na sua estrat\u00e9gia online.<\/div>\n
<\/div>\n
ESTRAT\u00c9GIA ONLINE<\/strong><\/div>\n
O\u00a0seu\u00a0website,\u00a0motor de reservas e aplica\u00e7\u00f5es mobile s\u00e3o mais do que nunca\u00a0ferramentas fundamentais:\u00a0s\u00e3o\u00a0os\u00a0canais\u00a0que apresentam um melhor custo-benef\u00edcio.\u00a0– Upselling\u00a0de servi\u00e7os e extras –<\/strong>\u00a0Garanta que os seus servi\u00e7os extra\u00a0s\u00e3o apresentados\u00a0em v\u00e1rios pontos do\u00a0site\u00a0do hotel\u00a0e que podem ser reservados\u00a0no motor de reservas;<\/p>\n<\/div>\n
\u00a0– Utilize\u00a0os e-mails de\u00a0pre-arrival\u00a0para incentivar os h\u00f3spedes a reservar estes servi\u00e7os e\u00a0redirecione-os\u00a0directamente\u00a0para cada um\u00a0no motor de reservas;<\/div>\n
\u00a0– Se usa o\u00a0Dynamic\u00a0Booking\u00a0Engine<\/strong>\u00a0pode vender estes\u00a0servi\u00e7os\u00a0separadamente da reserva de quarto;<\/div>\n
\u00a0– Personalize as mensagens do motor de reservas\u00a0–<\/strong>\u00a0incentive\u00a0os h\u00f3spedes a prosseguir com\u00a0a reserva oferecendo um servi\u00e7o\u00a0como estacionamento\u00a0no parque do hotel\u00a0ou um valor para consumo no\u00a0restaurante ou bar.<\/div>\n

\u00a0– C\u00f3digos Promocionais<\/strong> – Disponibilize um c\u00f3digo promocional para reservas futuras. N\u00e3o se esque\u00e7a de publicit\u00e1-los no motor de reservas e nos e-mails de post-stay para os h\u00f3spedes;
\n\u00a0– Reveja as tarifas no Cloud PMS<\/strong> e associe todos os itens relevantes que deseja vender no plano de tarifas. Desta forma, a equipa de recep\u00e7\u00e3o ter\u00e1 f\u00e1cil acesso a todas as informa\u00e7\u00f5es necess\u00e1rias sobre cada extra, podendo associ\u00e1-los rapidamente \u00e0 conta do h\u00f3spede;
\n\u00a0– Ofertas<\/strong> \u2013 considere lan\u00e7ar ofertas com m\u00ednimo de noites ou ofertas de reserva antecipada. Tem \u00e0 disposi\u00e7\u00e3o uma ampla op\u00e7\u00e3o de regras e restri\u00e7\u00f5es no Cloud PMS que permitir\u00e1 executar a sua estrat\u00e9gia sem problemas.
\n\u00a0– Chatbot <\/strong>\u2013 j\u00e1 utiliza o chatbot no motor de reservas? N\u00e3o se esque\u00e7a de considerar respostas para as quest\u00f5es dos h\u00f3spedes relativamente ao Covid-19.<\/p>\n

Finalmente, a nossa recomenda\u00e7\u00e3o mais importante \u00e9 que mantenha a calma e esteja preparado. Estes s\u00e3o tempos um pouco confusos e at\u00edpicos, mas v\u00e3o passar. Com prepara\u00e7\u00e3o e os ajustes necess\u00e1rios, superaremos este per\u00edodo.Para qualquer quest\u00e3o sobre como utilizar estas e outras funcionalidades nas solu\u00e7\u00f5es Newhotel, a nossa equipa de suporte est\u00e1 dispon\u00edvel 24\/7.<\/p>\n

Tel: (+351) 218 440 020
\nTelm: (+351) 933 000 000
\nEmail: helpdesk@newhotel.com
\nSkype: helpdesk.newhotel<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Como as soluções Newhotel o podem ajudar nesta fase desafiante<\/p>\n","protected":false},"author":1,"featured_media":6600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[464],"tags":[],"class_list":["post-6599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dicas-pt"],"yoast_head":"\nCoronav\u00edrus - Newhotel<\/title>\n<meta name=\"description\" content=\"Coronav\u00edrus: Como as solu\u00e7\u00f5es Newhotel o podem ajudar nesta fase desafiante.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newhotel.com\/pt\/blog\/solucoes-newhotel-ajuda-na-fase-coronavirus\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coronav\u00edrus\" \/>\n<meta property=\"og:description\" content=\"Coronav\u00edrus: Como as solu\u00e7\u00f5es Newhotel o podem ajudar nesta fase desafiante.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newhotel.com\/pt\/blog\/solucoes-newhotel-ajuda-na-fase-coronavirus\/\" \/>\n<meta property=\"og:site_name\" content=\"Newhotel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NewhotelSoftware\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-12T13:13:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-03T19:49:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newhotel.com\/wp-content\/uploads\/2023\/03\/noticia-corona.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"inundaweb\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"inundaweb\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newhotel.com\\\/pt\\\/blog\\\/solucoes-newhotel-ajuda-na-fase-coronavirus\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newhotel.com\\\/pt\\\/blog\\\/solucoes-newhotel-ajuda-na-fase-coronavirus\\\/\"},\"author\":{\"name\":\"inundaweb\",\"@id\":\"https:\\\/\\\/newhotel.com\\\/br\\\/#\\\/schema\\\/person\\\/d7f6bbfee81e00d7a3b2ecc024c506d1\"},\"headline\":\"Coronav\u00edrus\",\"datePublished\":\"2020-03-12T13:13:41+00:00\",\"dateModified\":\"2024-06-03T19:49:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newhotel.com\\\/pt\\\/blog\\\/solucoes-newhotel-ajuda-na-fase-coronavirus\\\/\"},\"wordCount\":1512,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/newhotel.com\\\/br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newhotel.com\\\/pt\\\/blog\\\/solucoes-newhotel-ajuda-na-fase-coronavirus\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/newhotel.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/noticia-corona.png\",\"articleSection\":[\"Dicas\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/newhotel.com\\\/pt\\\/blog\\\/solucoes-newhotel-ajuda-na-fase-coronavirus\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newhotel.com\\\/pt\\\/blog\\\/solucoes-newhotel-ajuda-na-fase-coronavirus\\\/\",\"url\":\"https:\\\/\\\/newhotel.com\\\/pt\\\/blog\\\/solucoes-newhotel-ajuda-na-fase-coronavirus\\\/\",\"name\":\"Coronav\u00edrus - 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