{"id":67529,"date":"2025-10-16T13:46:30","date_gmt":"2025-10-16T12:46:30","guid":{"rendered":"https:\/\/newhotel.com\/?p=67529"},"modified":"2025-10-17T15:45:37","modified_gmt":"2025-10-17T18:45:37","slug":"grupos-hoteleiros-desafios-necessidades-e-caminhos-para-a-inovacao","status":"publish","type":"post","link":"https:\/\/newhotel.com\/pt\/blog\/grupos-hoteleiros-desafios-necessidades-e-caminhos-para-a-inovacao\/","title":{"rendered":"Grupos Hoteleiros &#8211; Desafios, necessidades e caminhos para a inova\u00e7\u00e3o"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"67529\" class=\"elementor elementor-67529 elementor-67416\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60e45c7d e-flex e-con-boxed e-con e-parent\" data-id=\"60e45c7d\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-66e040d e-con-full e-flex e-con e-child\" data-id=\"66e040d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f42ceb elementor-widget elementor-widget-heading\" data-id=\"1f42ceb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">No din\u00e2mico cen\u00e1rio da ind\u00fastria hoteleira, os grupos hoteleiros desempenham um papel fundamental ao operar e gerenciar m\u00faltiplas marcas e estabelecimentos sob uma mesma estrutura corporativa.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cbf27ed e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"cbf27ed\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e957c90 elementor-widget elementor-widget-spacer\" data-id=\"e957c90\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08e494a e-con-full e-flex e-con e-child\" data-id=\"08e494a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-f75da36 e-grid e-con-full e-con e-child\" data-id=\"f75da36\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17a91b9 elementor-widget elementor-widget-text-editor\" data-id=\"17a91b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"532\" data-end=\"907\">Um grupo hoteleiro opera ou possui diversas marcas ou propriedades sob uma mesma entidade \u2014 seja de forma direta, como propriet\u00e1rio e gestor, por meio de franquias, ou por uma combina\u00e7\u00e3o de ambos. Os grandes empreendimentos hoteleiros em n\u00edvel global geralmente est\u00e3o associados a grupos ou redes para manter o controle de custos e se beneficiar do posicionamento de marca. <\/p><p data-start=\"909\" data-end=\"1375\">Os grupos hoteleiros devem definir, para sua opera\u00e7\u00e3o e identidade de marca, as caracter\u00edsticas administrativas que os orientam e identificar: prefer\u00eancias do p\u00fablico-alvo (luxo, fam\u00edlia, neg\u00f3cios), dura\u00e7\u00e3o m\u00e9dia da estadia (curta, longa, intermitente), servi\u00e7os oferecidos (somente hospedagem, hospedagem com alimenta\u00e7\u00e3o e bebidas ou m\u00faltiplas comodidades) e se ser\u00e1 estabelecida uma ou v\u00e1rias marcas conforme as caracter\u00edsticas dos empreendimentos que o comp\u00f5em.<\/p><p data-start=\"1377\" data-end=\"1645\">Para inovar, \u00e9 essencial adotar e integrar novas tecnologias nas opera\u00e7\u00f5es e na intera\u00e7\u00e3o com o h\u00f3spede \u2014 buscando n\u00e3o apenas efici\u00eancia, mas uma completa reinven\u00e7\u00e3o da experi\u00eancia do cliente, o que \u00e9 vital para manter-se competitivo em um setor em constante evolu\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-237b436 elementor-widget elementor-widget-image\" data-id=\"237b436\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1200\" src=\"https:\/\/newhotel.com\/wp-content\/uploads\/2025\/10\/sandra-lopes-foto.png\" class=\"attachment-full size-full wp-image-67592\" alt=\"\" srcset=\"https:\/\/newhotel.com\/wp-content\/uploads\/2025\/10\/sandra-lopes-foto.png 1080w, https:\/\/newhotel.com\/wp-content\/uploads\/2025\/10\/sandra-lopes-foto-270x300.png 270w, https:\/\/newhotel.com\/wp-content\/uploads\/2025\/10\/sandra-lopes-foto-922x1024.png 922w, https:\/\/newhotel.com\/wp-content\/uploads\/2025\/10\/sandra-lopes-foto-768x853.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-357f4a9 e-con-full e-flex e-con e-child\" data-id=\"357f4a9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da0ecd5 elementor-widget elementor-widget-heading\" data-id=\"da0ecd5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Desafios principais dos grupos hoteleiros<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d403310 e-con-full e-flex e-con e-child\" data-id=\"d403310\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c9977e elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"9c9977e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MzU4MTAsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Agende uma reuni\u00e3o<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a48862a e-con-full e-flex e-con e-child\" data-id=\"a48862a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-1a4bd23 e-grid e-con-full e-con e-child\" data-id=\"1a4bd23\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-045d8b7 elementor-widget elementor-widget-image\" data-id=\"045d8b7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1200\" src=\"https:\/\/newhotel.com\/wp-content\/uploads\/2025\/10\/newhotel-grupos-1.png\" class=\"attachment-full size-full wp-image-67649\" alt=\"\" srcset=\"https:\/\/newhotel.com\/wp-content\/uploads\/2025\/10\/newhotel-grupos-1.png 1080w, https:\/\/newhotel.com\/wp-content\/uploads\/2025\/10\/newhotel-grupos-1-270x300.png 270w, https:\/\/newhotel.com\/wp-content\/uploads\/2025\/10\/newhotel-grupos-1-922x1024.png 922w, https:\/\/newhotel.com\/wp-content\/uploads\/2025\/10\/newhotel-grupos-1-768x853.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7114e3 elementor-widget elementor-widget-text-editor\" data-id=\"a7114e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1697\" data-end=\"1806\">Os grupos hoteleiros enfrentam desafios interconectados que exigem estrat\u00e9gias claras e ado\u00e7\u00e3o de tecnologia:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-722569b e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"722569b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1dd2f66 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1dd2f66\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Definir o modelo de gest\u00e3o, controle e efici\u00eancia operacional<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Cumprir regulamenta\u00e7\u00f5es locais e internacionais<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Enfrentar a escassez de m\u00e3o de obra e altas taxas de rotatividade<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Recriar a experi\u00eancia do h\u00f3spede<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d05ae59 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"d05ae59\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Definir como ser\u00e1 a gest\u00e3o operacional, o controlo e a efici\u00eancia<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a415c9c e-con-full e-flex e-con e-child\" data-id=\"a415c9c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-713089aa elementor-widget elementor-widget-text-editor\" data-id=\"713089aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"239\" data-end=\"717\">Os grupos hoteleiros devem definir se a gest\u00e3o ser\u00e1 realizada por ativos pr\u00f3prios ou por meio de figuras contratuais, como franquias, contratos de gest\u00e3o, arrendamento ou joint ventures, entre outros. Tamb\u00e9m \u00e9 necess\u00e1rio determinar se a opera\u00e7\u00e3o ser\u00e1 centralizada ou descentralizada, se haver\u00e1 a gest\u00e3o de diversas marcas sob uma mesma entidade ou se ser\u00e1 padronizada e unificada a identidade de uma \u00fanica marca de grupo hoteleiro, sem perder a especificidade de cada unidade. Essa defini\u00e7\u00e3o determina se as informa\u00e7\u00f5es de cada propriedade ser\u00e3o compar\u00e1veis em n\u00edvel de grupo, mantendo sua identidade \u00fanica, ou se ser\u00e3o geridas de forma independente.<\/p><p data-start=\"896\" data-end=\"1378\">Caso se opte pela centraliza\u00e7\u00e3o, \u00e9 necess\u00e1rio avan\u00e7ar na padroniza\u00e7\u00e3o e no mapeamento de dados. Para alcan\u00e7ar a comparabilidade entre as unidades, um grupo hoteleiro deve implementar um modelo de dados mestre, que funcione como uma linguagem comum para todas as propriedades. Esse modelo define um conjunto de atributos e categorias padronizadas para elementos-chave, como tipologias de quartos, servi\u00e7os, perfis de viajantes, segmentos e origens de mercado, entre outros.<\/p><p data-start=\"1380\" data-end=\"1871\">O processo de centraliza\u00e7\u00e3o tamb\u00e9m envolve o registro de ag\u00eancias, operadores, OTAs, empresas e a cria\u00e7\u00e3o de uma base de dados de clientes \u00fanica para todos os estabelecimentos. Esse levantamento de informa\u00e7\u00f5es exige tempo, dedica\u00e7\u00e3o e precis\u00e3o, devendo, portanto, ser aproveitado e compartilhado de forma transversal entre todas as unidades \u2014 permitindo identificar novas oportunidades, especialmente em estabelecimentos menos desenvolvidos, por meio da an\u00e1lise de canais de venda e mercado.<\/p><h4 data-start=\"2968\" data-end=\"3014\"><strong data-start=\"2973\" data-end=\"3014\">Cumprimento de regulamenta\u00e7\u00f5es locais<\/strong><\/h4><p data-start=\"238\" data-end=\"537\">Os grupos hoteleiros precisam adaptar-se \u00e0s regulamenta\u00e7\u00f5es locais, nacionais e internacionais de cada uma das regi\u00f5es onde possuem unidades. Isso envolve considerar aspectos como: licen\u00e7as e autoriza\u00e7\u00f5es, legisla\u00e7\u00e3o trabalhista, fiscal e tribut\u00e1ria, al\u00e9m das normas de sa\u00fade, higiene e seguran\u00e7a.<\/p><p data-start=\"539\" data-end=\"898\">Para garantir a conformidade, \u00e9 fundamental identificar as leis e regulamentos espec\u00edficos aplic\u00e1veis a cada destino. Em seguida, devem ser estabelecidas pol\u00edticas e procedimentos internos, como um sistema de gest\u00e3o de conformidade, e assegurada a forma\u00e7\u00e3o cont\u00ednua das equipas, de modo que possam identificar e corrigir eventuais n\u00e3o conformidades.<\/p><p data-start=\"900\" data-end=\"1169\">Para isso, as opera\u00e7\u00f5es devem ser sustentadas por sistemas de gest\u00e3o hoteleira (PMS) modernos, preparados para monitorar indicadores e acompanhar a diversifica\u00e7\u00e3o e a expans\u00e3o geogr\u00e1fica do grupo, garantindo efici\u00eancia e conformidade em todos os mercados onde atua.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36584af elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"36584af\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Escassez de m\u00e3o de obra e alta rotatividade<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2aff94a e-con-full e-flex e-con e-child\" data-id=\"2aff94a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b84162 elementor-widget elementor-widget-text-editor\" data-id=\"0b84162\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"293\" data-end=\"540\">A gest\u00e3o de uma cadeia hoteleira exige uma opera\u00e7\u00e3o dual: por um lado, h\u00e1 atividades que podem ser centralizadas e, por outro, aquelas que precisam ser realizadas de forma descentralizada, nos locais onde s\u00e3o efetivamente consumidas.<\/p><p data-start=\"542\" data-end=\"879\">No primeiro grupo est\u00e3o as atividades de marketing, gest\u00e3o financeira, tesouraria e o controle da central de reservas, entre outras. Todas essas fun\u00e7\u00f5es est\u00e3o sujeitas a fortes economias de escala e, portanto, \u00e9 comum que sejam fisicamente concentradas e executadas por profissionais com maior qualifica\u00e7\u00e3o t\u00e9cnica. <\/p><p data-start=\"881\" data-end=\"1263\">No segundo grupo encontram-se as atividades diretamente ligadas ao servi\u00e7o de hospedagem, alimenta\u00e7\u00e3o ou qualquer outro servi\u00e7o que exija a presen\u00e7a do h\u00f3spede \u2014 caracter\u00edstica que impede sua centraliza\u00e7\u00e3o. Essas atividades dificilmente se beneficiam das vantagens da centraliza\u00e7\u00e3o, pois devem ser executadas no pr\u00f3prio local de consumo, onde o servi\u00e7o \u00e9 prestado. <\/p><p data-start=\"1265\" data-end=\"1568\">A hospitalidade \u00e9 uma ind\u00fastria intensiva em m\u00e3o de obra, e encontrar profissionais qualificados e motivados pode ser um grande desafio. As redes hoteleiras frequentemente enfrentam o problema da alta rotatividade e a escassez de pessoal capacitado nas \u00e1reas operacionais e de servi\u00e7o. <\/p><p data-start=\"1570\" data-end=\"1971\">Esse desafio exige investimento em capacita\u00e7\u00e3o, oferta de sal\u00e1rios competitivos, benef\u00edcios adequados e oportunidades claras de desenvolvimento profissional e crescimento.<br data-start=\"1757\" data-end=\"1760\">Essas a\u00e7\u00f5es favorecem a reten\u00e7\u00e3o de talentos e ajudam a manter um ambiente de trabalho positivo, refletindo-se geralmente em melhoria dos padr\u00f5es da rede e na qualidade do atendimento ao cliente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91a2bf8 e-con-full e-flex e-con e-child\" data-id=\"91a2bf8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43d7bda elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"43d7bda\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Reinven\u00e7\u00e3o da experi\u00eancia do cliente<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21b731f e-con-full e-flex e-con e-child\" data-id=\"21b731f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9de775 elementor-widget elementor-widget-text-editor\" data-id=\"a9de775\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Os grupos hoteleiros devem ir al\u00e9m da simples oferta de acomoda\u00e7\u00f5es para criar experi\u00eancias \u00fanicas e memor\u00e1veis \u200b\u200bpara seus h\u00f3spedes.<\/p><p>Para aprimorar a experi\u00eancia do h\u00f3spede a cada utiliza\u00e7\u00e3o, \u00e9 essencial que os dados estat\u00edsticos de cada visita \u00e0s unidades do grupo sejam registrados em um \u00fanico cont\u00eainer devidamente cadastrado. Esses dados devem ser acess\u00edveis e centralizados para todos os hot\u00e9is, identificando: reservas e seu status (realizadas, canceladas, no-show); n\u00famero de h\u00f3spedes em cada unidade; m\u00e9dia de dias; receita gerada em cada \u00e1rea (acomoda\u00e7\u00e3o, alimenta\u00e7\u00e3o e bebidas, servi\u00e7os complementares); tarifa atribu\u00edda; status do h\u00f3spede no grupo (Standard, Preferencial, VIP); entre outros. <\/p><p>Para superar esse desafio, os grupos devem adotar e integrar novas tecnologias em suas opera\u00e7\u00f5es e incorporar sistemas de gest\u00e3o (PMS) que permitam o armazenamento, o controle e a disponibilidade de dados em tempo h\u00e1bil. Isso busca n\u00e3o apenas efici\u00eancia, mas uma reinven\u00e7\u00e3o completa da experi\u00eancia do cliente. Usar as informa\u00e7\u00f5es coletadas para antecipar necessidades e personalizar a experi\u00eancia do h\u00f3spede \u00e9 vital e permite que eles se diferenciem e se mantenham competitivos.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-838549b elementor-widget elementor-widget-heading\" data-id=\"838549b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Caminhos para a Inova\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0546f5d e-grid e-con-full e-con e-child\" data-id=\"0546f5d\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8505d35 elementor-widget elementor-widget-image\" data-id=\"8505d35\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"600\" src=\"https:\/\/newhotel.com\/wp-content\/uploads\/2025\/10\/newhotel-grupos3-3.png\" class=\"attachment-full size-full wp-image-67676\" alt=\"\" srcset=\"https:\/\/newhotel.com\/wp-content\/uploads\/2025\/10\/newhotel-grupos3-3.png 1500w, https:\/\/newhotel.com\/wp-content\/uploads\/2025\/10\/newhotel-grupos3-3-300x120.png 300w, https:\/\/newhotel.com\/wp-content\/uploads\/2025\/10\/newhotel-grupos3-3-1024x410.png 1024w, https:\/\/newhotel.com\/wp-content\/uploads\/2025\/10\/newhotel-grupos3-3-768x307.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-038e776 e-con-full e-flex e-con e-child\" data-id=\"038e776\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc6b035 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"cc6b035\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MzU4MTAsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Saber Mais<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bb37bd elementor-widget elementor-widget-text-editor\" data-id=\"4bb37bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Os principais caminhos para a inova\u00e7\u00e3o focam na <strong>tecnologia<\/strong> e na <strong>sustentabilidade<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6201eb7 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"6201eb7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Transforma\u00e7\u00e3o digital<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f28a839 e-con-full e-flex e-con e-child\" data-id=\"f28a839\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2854c3 elementor-widget elementor-widget-text-editor\" data-id=\"c2854c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"277\" data-end=\"567\">A ado\u00e7\u00e3o de novas tecnologias \u00e9 fundamental para melhorar a efici\u00eancia, a produtividade e a comunica\u00e7\u00e3o dentro de um grupo, pois a automa\u00e7\u00e3o de processos agiliza a gest\u00e3o de dados e possibilita uma melhor tomada de decis\u00f5es ao oferecer acesso a informa\u00e7\u00f5es unificadas e em tempo real.<\/p><p data-start=\"569\" data-end=\"727\">Isso se traduz em redu\u00e7\u00e3o de erros e custos, maior seguran\u00e7a da informa\u00e7\u00e3o e melhorias no atendimento ao cliente e na colabora\u00e7\u00e3o entre equipas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a859df1 e-con-full e-flex e-con e-child\" data-id=\"a859df1\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-550054d e-grid e-con-full e-con e-child\" data-id=\"550054d\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3438f50 elementor-widget elementor-widget-image\" data-id=\"3438f50\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"602\" src=\"https:\/\/newhotel.com\/wp-content\/uploads\/2025\/10\/newhotel-blog-1.png\" class=\"attachment-large size-large wp-image-67739\" alt=\"\" srcset=\"https:\/\/newhotel.com\/wp-content\/uploads\/2025\/10\/newhotel-blog-1.png 996w, https:\/\/newhotel.com\/wp-content\/uploads\/2025\/10\/newhotel-blog-1-300x226.png 300w, https:\/\/newhotel.com\/wp-content\/uploads\/2025\/10\/newhotel-blog-1-768x578.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aabf659 elementor-widget elementor-widget-image\" data-id=\"aabf659\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"612\" src=\"https:\/\/newhotel.com\/wp-content\/uploads\/2025\/10\/newhotel-blog2-1.png\" class=\"attachment-large size-large wp-image-67743\" alt=\"\" srcset=\"https:\/\/newhotel.com\/wp-content\/uploads\/2025\/10\/newhotel-blog2-1.png 962w, https:\/\/newhotel.com\/wp-content\/uploads\/2025\/10\/newhotel-blog2-1-300x230.png 300w, https:\/\/newhotel.com\/wp-content\/uploads\/2025\/10\/newhotel-blog2-1-768x588.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e45470f elementor-widget elementor-widget-image\" data-id=\"e45470f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/newhotel.com\/wp-content\/uploads\/2025\/10\/newhotel-blog1-1.png\" class=\"attachment-large size-large wp-image-67747\" alt=\"\" srcset=\"https:\/\/newhotel.com\/wp-content\/uploads\/2025\/10\/newhotel-blog1-1.png 964w, https:\/\/newhotel.com\/wp-content\/uploads\/2025\/10\/newhotel-blog1-1-300x225.png 300w, https:\/\/newhotel.com\/wp-content\/uploads\/2025\/10\/newhotel-blog1-1-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d04030 e-con-full e-flex e-con e-child\" data-id=\"7d04030\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5250735 elementor-widget elementor-widget-text-editor\" data-id=\"5250735\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alguns sistemas tecnol\u00f3gicos que impulsionam a inova\u00e7\u00e3o nos grupos hoteleiros incluem:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-467c8ec e-con-full e-flex e-con e-child\" data-id=\"467c8ec\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98b2fba elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"98b2fba\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Sistema Central de Reservas (CRS)<\/b>: As centrais de reservas centralizam a gest\u00e3o de invent\u00e1rio, tarifas e reservas de um grupo hoteleiro, com o objetivo de otimizar a receita. Elas permitem sincronizar a disponibilidade em todos os canais de venda, reduzindo casos de overbooking e cancelamentos indesejados, ao mesmo tempo em que automatizam processos, coletam dados dos h\u00f3spedes para personalizar a experi\u00eancia e fortalecem as vendas diretas do hotel, diminuindo a depend\u00eancia de intermedi\u00e1rios.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Gestores de Canais (CM)<\/b>: Permitem centralizar e automatizar a gest\u00e3o da disponibilidade e das tarifas dos quartos em m\u00faltiplas plataformas de reserva online, como as OTAs (Ag\u00eancias de Viagens Online) e metabuscadores. Essa integra\u00e7\u00e3o evita overbooking e reservas duplicadas, agiliza a distribui\u00e7\u00e3o para alcan\u00e7ar um p\u00fablico mais amplo, otimiza a ocupa\u00e7\u00e3o e maximiza a receita.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Motores de Reserva (BE)<\/b>: Permitem aceitar e processar reservas diretas por meio do site oficial do hotel, redes sociais ou metabuscadores, aumentando a ocupa\u00e7\u00e3o e a rentabilidade ao reduzir a depend\u00eancia de intermedi\u00e1rios. No caso dos grupos hoteleiros, esses motores devem permitir que os clientes naveguem entre diferentes estabelecimentos e realizem reservas de forma integrada.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Property Management System (PMS) \u2013 Sistema de Gest\u00e3o Hoteleira<\/b>: Refere-se ao software que automatiza as opera\u00e7\u00f5es di\u00e1rias de um hotel, incluindo gest\u00e3o de reservas, controle e registro de h\u00f3spedes, lan\u00e7amento de consumos, faturamento, controle de invent\u00e1rio de quartos, gest\u00e3o de clientes (CRM) e emiss\u00e3o de relat\u00f3rios. Como mencionado anteriormente, as redes devem adotar PMS que possibilitem a centraliza\u00e7\u00e3o das informa\u00e7\u00f5es de todas as unidades, garantindo padroniza\u00e7\u00e3o e efici\u00eancia operacional.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Ponto de Venda (POS)<\/b>: Sistema que gerencia as transa\u00e7\u00f5es de venda de produtos e servi\u00e7os, capaz de processar pagamentos em diferentes \u00e1reas do hotel \u2014 como restaurantes, bares, lojas ou lavanderias \u2014 seja de forma imediata ou integrada \u00e0 conta da reserva, permitindo o pagamento no check-out.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>ERP (Enterprise Resource Planning \u2013 Planejamento de Recursos Empresariais)<\/b>: Tamb\u00e9m conhecido como back office, \u00e9 o sistema que integra e gerencia os processos financeiros, cont\u00e1beis e administrativos do grupo.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Ele consolida informa\u00e7\u00f5es<\/b> de diversas demonstra\u00e7\u00f5es financeiras, automatizando muitas das pr\u00e1ticas comerciais associadas aos aspectos de produ\u00e7\u00e3o ao unificar as opera\u00e7\u00f5es em um \u00fanico sistema; ou seja, garantindo a rastreabilidade de todos os processos.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e44eaf4 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"e44eaf4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sustentabilidade<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19b261b e-con-full e-flex e-con e-child\" data-id=\"19b261b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-fcb46ec e-grid e-con-full e-con e-child\" data-id=\"fcb46ec\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9f6be7 elementor-widget elementor-widget-image\" data-id=\"d9f6be7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1200\" src=\"https:\/\/newhotel.com\/wp-content\/uploads\/2025\/10\/newhotel-blog-grupos-3-1-1-e1760634341972.png\" class=\"attachment-full size-full wp-image-67477\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2acf1c elementor-widget elementor-widget-text-editor\" data-id=\"c2acf1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: right;\">Por fim, os grupos hoteleiros est\u00e3o adaptando programas de sustentabilidade, implementando pr\u00e1ticas como redu\u00e7\u00e3o de res\u00edduos, uso de energia renov\u00e1vel, conserva\u00e7\u00e3o de \u00e1gua, controle de emiss\u00f5es de CO2 e uso de pl\u00e1sticos descart\u00e1veis.<br>Essas pr\u00e1ticas se tornaram necess\u00e1rias para atender \u00e0s demandas dos clientes e compensar as emiss\u00f5es geradas ao longo do tempo, contribuindo assim para um futuro mais sustent\u00e1vel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22216df e-con-full e-flex e-con e-child\" data-id=\"22216df\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e67ff45 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"e67ff45\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MzU4MTAsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Falar com os nossos especialistas<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7658f4f e-con-full e-flex e-con e-child\" data-id=\"7658f4f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3fd27b elementor-widget elementor-widget-heading\" data-id=\"a3fd27b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclus\u00f5es<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5722d11 e-con-full e-flex e-con e-child\" data-id=\"5722d11\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c91a672 elementor-widget elementor-widget-text-editor\" data-id=\"c91a672\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O sucesso e a sobreviv\u00eancia dos grupos hoteleiros no mercado din\u00e2mico de hoje dependem de sua capacidade de gerenciar a complexidade operacional e se adaptar \u00e0s demandas dos clientes por meio da inova\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d8531e e-con-full e-flex e-con e-child\" data-id=\"6d8531e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9b5b64 elementor-widget elementor-widget-text-editor\" data-id=\"b9b5b64\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"text-align: left;\">A Centraliza\u00e7\u00e3o de Dados \u00e9 a Chave para a Efici\u00eancia<\/li><li style=\"text-align: left;\">A Tecnologia \u00e9 o Motor da Experi\u00eancia (e dos Neg\u00f3cios)<\/li><li style=\"text-align: left;\">Gest\u00e3o de Talentos e Sustentabilidade S\u00e3o Imperativos Competitivos<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27d17a6 e-con-full e-flex e-con e-child\" data-id=\"27d17a6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6149568 elementor-widget elementor-widget-text-editor\" data-id=\"6149568\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Em \u00faltima an\u00e1lise, os grupos hoteleiros que conseguirem integrar e centralizar seus dados, automatizar processos e abordar proativamente os desafios de talento e sustentabilidade ser\u00e3o os que permanecer\u00e3o competitivos e liderar\u00e3o o setor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>No din\u00e2mico cen\u00e1rio da ind\u00fastria hoteleira, os grupos hoteleiros desempenham um papel fundamental ao operar e gerenciar m\u00faltiplas marcas e estabelecimentos sob uma mesma estrutura corporativa. Um grupo hoteleiro opera ou possui diversas marcas ou propriedades sob uma mesma entidade \u2014 seja de forma direta, como propriet\u00e1rio e gestor, por meio de franquias, ou por [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":67508,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[464,981,981],"tags":[],"class_list":["post-67529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dicas-pt","category-hotelaria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.7 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Grupos Hoteleiros - Desafios, necessidades e caminhos para a inova\u00e7\u00e3o - Newhotel<\/title>\n<meta name=\"description\" content=\"Grupos Hoteleiros - Desafios, necessidades e caminhos para a inova\u00e7\u00e3o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newhotel.com\/pt\/blog\/grupos-hoteleiros-desafios-necessidades-e-caminhos-para-a-inovacao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grupos Hoteleiros - Desafios, necessidades e caminhos para a inova\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Grupos Hoteleiros - Desafios, necessidades e caminhos para a inova\u00e7\u00e3o.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newhotel.com\/pt\/blog\/grupos-hoteleiros-desafios-necessidades-e-caminhos-para-a-inovacao\/\" \/>\n<meta property=\"og:site_name\" content=\"Newhotel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NewhotelSoftware\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-16T12:46:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-17T18:45:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newhotel.com\/wp-content\/uploads\/2025\/10\/header-tis-sevilha-newhotel-pt-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"NewHotel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"NewHotel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newhotel.com\\\/pt\\\/blog\\\/grupos-hoteleiros-desafios-necessidades-e-caminhos-para-a-inovacao\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newhotel.com\\\/pt\\\/blog\\\/grupos-hoteleiros-desafios-necessidades-e-caminhos-para-a-inovacao\\\/\"},\"author\":{\"name\":\"NewHotel\",\"@id\":\"https:\\\/\\\/newhotel.com\\\/br\\\/#\\\/schema\\\/person\\\/93ab21fb54694f5264a6289f914a117d\"},\"headline\":\"Grupos Hoteleiros &#8211; 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